It's the stuff dreams are made of. Hot off the style runways, rows of brightly colored dresses thrill girls of all ages as they imagine a night at the prom, pageant or other festive gala.
Online PR News – 12-April-2012 – Indianapolis, Indiana – RaeLynn's Boutique opened 3 1/2 years ago in a modest Greenwood storefront and has received many accolades.
It was named No. 1 boutique in Indianapolis by WRTV (Channel 6), and designer Jovani recognized it the past two years as one of its top prom dress retailers in the United States.
Owner Alison McDaniel and manager Bridgett Chittum are invited to swanky preview events on the East and West coasts to give opinions on dress designs before they are sent to manufacturers.
December to May is prom season. On a typical Saturday or Sunday, about 150 girls are trying on dresses in the eight available dressing rooms at RaeLynn's Boutique, 455 Greenwood Park Drive South, Greenwood IN 46142.
RaeLynn's keeps a registry of prom dresses so that -- heaven forbid -- no one arrives at their prom with a "twin" across the room. For every prom tuxedo that is rented, $5 is donated back to the student's school.
McDaniel took a timeout recently to talk with the Indianapolis Star about her business.
Question: How did you get in this?
Answer: I found out I wasn't a stay-at-home mom, and since I had worked in a bridal shop, I started thinking about prom dresses.
Q: Who is RaeLynn?
A: Bridgett and I were calling each other by our first and middle names one day, and we got to thinking how our middle names would sound together.
Q: What was your prom like?
A: Puffy sleeves, taffeta sleeves, organza skirts. Back in the day, there were no patterns on dresses, no low cutouts. Everything was more conservative.
Q: What's hot this year?
A: There is a comeback in peacock and mermaid dresses, feathers, ruffles and high-low, with the hem short in the front and longer in the back. Tuxedos are less boxy . . . a more athletic fit.
Q: How about accessories?
A: Big, bold dangle earrings; platform heels; chunky bracelets and fun flowers in the hair.
Q: What are some of the Southside prom themes in recent years?
A: Cinderella, Casino, Mardi Gras. Some girls buy their dresses according to the themes.
Q: How many employees do you have?
A: It's just me and Bridgett, with 18 part-time high school and college girls. I never hire more than one or two from each school.
Q: How far do your customers travel?
A: They come from as far as Kansas, South Dakota, out East. Some girls attending the Super Bowl with their families came in; it amazes me because they like the small "mom-and-pop" stores.
Q: Who is your most famous customer?
A: We dressed Katie Stamm of Seymour when she was Miss America.
Q: What's coming up for next year?
A: We will see a return to classic styles, off-the-shoulder, one-shoulder, jewel tones ... a more sophisticated look.
RaeLynn’s Boutique is known in Indiana and surrounding states for their unique and high fashion prom dresses and pageant gowns. RaeLynn’s has received many awards for outstanding customer service and is a premier retailer for the top social occasion dress designers in the world, including one of the Top 10 Prom stores in the United States. Visit RaeLynn’s website at http://www.raelynns.com