Evans Launches Summer Plus Size Clothing
04/16/2012

Evans new range of summer plus size clothing is fresh and ready for sunshine. Incorporating new designer collaboration, a cut-to-shape collection, wedding dresses as well as statement pieces that are ready-to-party Evans have all summer wardrobe needs covered.

Online PR News – 16-April-2012 – London – CLEMENTS RIBEIRO
The much-anticipated launch of Clements Ribeiro Swan has been the focal point of Evans’ summer collection so far. A significant event in the world of plus size fashion, this is the first time a high street, plus size brand has collaborated with a high end designer making luxury fashion available to the fuller figured female.

Suzanne Clements and Ignacio Ribeiro are passionate about plus size fashion and have designed a collection that’s unique, desirable and beautifully cut. Defined by their signature prints, these clothes are light-hearted and fun yet always sophisticated and feminine and the fluid fabrics makes them ideal for the warmer weather.

PERFECTLY FITTED
As part of Evans’ shape campaign, they’ve created a selection of pieces cut especially for the Busty and Pear shapes. Thanks to their body shape expertise, Evans understand that it can be difficult to find clothes that fit if you’re anything less than perfectly proportioned. The Fitted For range takes into account the specific details of the Pear and Busty shapes and has modified the designs for an improved fit and perfectly polished look.

Fitted For a Busty tops and dresses are designed to draw attention away you’re your top half whilst ensuring your best assets are made the most of. They feature improved shaping over the waist and hip; a more generous cut around the bust; smaller waist and hip and no excess fabric at the waist and hips. These gorgeous pieces will make dressing for summer something to look forward.

Fitted For a Pear jeans and trousers have been made to balance your shape and flatter the hips, bottom and thighs. These pieces have a higher rise; a smaller waist to prevent gaping and legs that skim in all the right places. Now all that’s left to do is find that perfect pair of shoes!

SUMMER ESSENTIALS
Evans now has over 200 lines of summer essentials in stock. Their basic jersey T-shirts and vests come in a variety of prints and cuts. They’re great for relaxing at the weekend or teaming with contrasting skirts and trousers for a more dressed-up, weekday look. What’s more they’re a useful part of any holiday suitcase.

Evans linen trousers are a highlight of their summer plus size clothing, too. A classic summer staple, they come in cropped or full length, dark or light colours. They’re smart, comfortable, elegant and will last far beyond this season thanks to their versatility.

Maxi dresses are as popular as they were last year and an essential part of all capsule wardrobes. Easy to wear and elegant, their eye-catching prints and flattering cuts will work day or night and can be dressed up or down. Their flowing, fluid style simply oozes summer appeal.

All summer wardrobes need well-chosen swimwear and beachwear. Evans have a fabulous collection of plus size swimsuits, swimdresses, bikinis, tankinis an kaftans all designed with the specifics of the plus size figure in mind and all containing discrete, figure-fixing solutions and support.

No summer clothing collection is complete without accessories and warm weather-appropriate footwear. Evans has some beautiful floral and tribal-inspired jewellery as well as the obligatory, statement sunglasses that’ll put the finishing touch on any look. Evans on-trend summer shoes include strappy wedge sandals, flat pumps, flip flops and low wedges that come in wide and sometime extra wide fits to offer and have padded soles to offer the utmost comfort at all times.

WEDDING DRESSES
This season also sees the arrival of Evans first ever wedding dress range - timeless, delicate and feminine dresses that have been crafted to fit the fuller figure and make that special day the most memorable ever.

About Us: Evans is a plus size ladies fashion retailer with over 330 evans stores around the UK and Ireland.

Shopping online is easy and can be done from the comfort of home, any time of day. There is a great range online exclusives available that you won't find in-store and international delivery to more than 100 countries.

Contact: Carina Sullivan, email: carina.sullivan@evans.co.uk
Visit: Evans Website: http://www.evansusa.com
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Twitter: http://www.twitter.com/evansclothing

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