Platinum Day of Love Facebook contest winners exchange Platinum Love Bands and celebrate their PDOL

Couples, Anushree & Makarand Ketkar from Pune and Niraj Ahmed & Shovana Talukdar from New Delhi win precious platinum love bands

Online PR News – 14-April-2012 – Mumbai – March 30, 2012: Platinum Guild International’s engaging online Facebook campaign of Platinum Day of Love, in its second phase, got more than 3000 entries. For the second consecutive year, the campaign has received a tremendous response with the fan base growing close to 2 Lakh fans. This year a Platinum Day of Love calendar contest was run, where fans had to enter their Platinum Day of Love date and answer a question on ‘Why is platinum best suited to celebrate your day of love?’ This was yet another opportunity to win precious platinum; by simply connecting with consumers via the Platinum Day of Love calendar application on the facebook fan page.

After a challenging yet exciting process of sorting through 3000 intriguing entries across India, two worthy participants from Delhi and Pune were declared as winners. Mr. Niraj Ahmed from New Delhi and Ms. Anushree Ketkar from Pune stood out with the most deserving entries, aptly describing platinum as the perfect choice of metal to celebrate true love. The jubilant winners have each won Platinum Love Bands, of their choice for themselves and their partner.

Pune winner Anushree Ketkar speaks on platinum and on winning the contest, “Love is not just about a relationship, or having children or settling down. It’s about forever after. Platinum like love is forever. Indestructible and always true to its form. Exactly how our love is. We are elated to have won the facebook Platinum Day of Love contest and are grateful to Platinum Guild International for immortalising our day of love with a beautiful ceremony commemorating our Day of Love, where we exchanged precious platinum love bands.”

Delhi winner Niraj Ahmed’s quote on platinum and on winning the contest, “When that single fleeting look lets you know that it will last for an eternity, there’s nothing less you can gift to the most precious gift by god to you. On this day as we complete seven years of togetherness, that transition from love to surreal heavenly bliss, its only platinum that can complete the circle. We are honored to be one of the winners of these precious platinum love bands which are symbolic of the special love we share together.”

On the completion of the Platinum Day of Love calendar contest, Vaishali Banerjee, Country Manager India, Platinum Guild International said, “The social media space offers a great platform to be able to connect with our consumers on a one on one basis and we are encouraged to see the enthusiastic response. Achieving a large and growing following on our facebook page is a reflection of the growing awareness and engagement that consumers have with platinum in India. The page provides the consumer with authentic information on platinum and keeps them abreast of all that is happening within the category in India and world over. The enormous support and acceptance from platinum aficionados and jewellery lovers has once again made the Platinum Day of Love contest a hit.”

What is Platinum Day of Love?

Platinum Day of Love is a highly intimate, but momentous instance in the journey of love. And it needn’t be the wedding day or the engagement. It’s never planned. It’s the day you achieve a deeper, more enriching and personal satisfaction out of being in love. The day you realise that you are truly meant for each other and there is no one else you would want to spend the rest of your life with. The realisation of that rare moment in your life is your Platinum Day of Love!

Found in very few places around the world, platinum is 30 times rarer than gold and a treasure from the heavens. The first meteorite that showered on earth two billion years ago is the way platinum entered our world. Since time immemorial, this naturally white metal with its moonlike luminescence has symbolised love. It touches its wearer – and not only her skin, evoking emotions of feeling special and in love. That’s what makes this metal just so perfect to celebrate your Platinum Day of Love.

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About Platinum Guild:

Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world's major jewellery markets - China, Japan, Germany, India, Italy, UK and the USA. Mr. James Courage is the worldwide CEO for Platinum Guild International.

Platinum Guild International set up its India Office in September 2000, with head office in Mumbai and branch office in Chennai. Platinum Guild India runs a comprehensive marketing programme to build desire for platinum jewellery in India. It provides platinum Retail Sales Training and conducts a unique Quality Assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade.

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