The 2nd Edition Of Best Of India Jewellery Show 2012 (BIJS) Opens With a Big Bang!!

The 2nd edition of Best of India Jewellery Show 2012 (BIJS), Bangalore’s finest consumer jewellery exhibition, which is a joint initiative of The Art of Jewellery and the Jewellers’ Association Bengaluru (JAB).....

Online PR News – 14-April-2012 – 10th April,2012, Bangalore, Karnataka, India – The 2nd edition of Best of India Jewellery Show 2012 (BIJS), Bangalore’s finest consumer jewellery exhibition, which is a joint initiative of The Art of Jewellery and the Jewellers’ Association Bengaluru (JAB), was recently inaugurated by Bollywood star and Brand ambassador BIJS 2012 Raveena Tandon, at the Tripura Vaisni, Palace Grounds, Bangalore.

Best of India Jewellery Show begins on 6th April and concludes on 9th April 2012. This premium B2C gem and jewellery show will witness the participation of over 100+ top notch retailers from across India. The show is open to public and will have the jewellery connoisseurs, who's who of industry, local celebs and the elite crowds come together for one of the greatest jewellery shopping experiences.

“BIJS 2012 brings in the promise of the best of jewellery from all over India under on roof, and I am here to pick the best pieces for self “said a beaming Raveena Tandon, brand ambassador BIJS 2012 and Bollywood star.

Mr Sumesh Wadhera, Co-chairman BIJS 2012 and MD, The Art of Jewellery
said “2nd BIJS 2012 is perfectly timed just before the Akshaya Tritiya on April 24, and is followed by the wedding season and thus, offers the consumers the perfect opportunity for festival purchasing. What more could the Bangaloreans ask for- with widest range and variety of jewellery offered at the best affordable prices, all at BIJS 2012”.

Mr. Mahesh Pathi, Chairman, BIJS 2012 said “BIJS 2012 promises to be even bigger and brighter, with the participation of marquee brands like- Abaran, Apranje, Neelkanth, Geethanjali GIA and Amrapali among others to name a few”.

Mr GR Chetan, Convener, BIJS 2012 said “To make the 4 day exhibition more exciting and interesting daily contests, where one could win jewellery worth 1 lakh, lucky dip contests, free and educational seminars by GIA on-‘Know your Diamonds’ have been organized.”

The promotional campaign for BIJS 2012 is as detailed as the event itself. With its focus on attracting customers, jewellery connoisseurs and other industry figures, the campaign will be made highly visible across print and electronic media. This includes advertising campaigns in leading newspapers, Magazines, FM Radio and also frequent mailers, posters, online advertising, newsletters, dedicated website and convenient online registrations. Also, not to forget personalized invitations to members of all the elite clubs across India, outdoor media advertising etc.

About Us:

In its 11th year of publishing, The Art of Jewellery is India’s No:1 jewellery business magazine dedicated to the gems and jewellery segment and is a flagship product of Dipti Publications Pvt. Ltd., Bangalore, an ISO 9001:2008 certified company with three focused areas of interest—The Art of Jewellery print magazine, online activities, and events.

The magazine is reputed for its focused content meeting high quality editorial standards, up-to-date coverage of the gems and jewellery industry, creative design, rich imagery and state-of-the-art printing on glossy paper. It is managed by a team of professionals with hands-on media experience

The Art of Jewellery has an active web presence offering the magazine content and archives, besides the daily e-news capsule, the only one of its kind in the world in the precious metals segment, reaching close to 40,000 professionals.

The Art of Jewellery also has a proven track record and expertise in organizing jewellery events, exhibitions, and promotions such as the South India Jewellery Show (SIJS) since the last five years, the Kerala Gem and Jewellery Show since the last four years, besides the Hitex International Gems & Jewellery Expo, Hyderabad, which has been acquired recently.
The Art of Jewellery has also initiated a shared platform for top-notch jewellery retailers, called The Indian Jewellers of Excellence, (IJE) to help enhance productivity through a basket of services tailored to meet their business needs.
The Art of Jewellery is headquartered in Bangalore with branch offices in Mumbai, Jaipur, Chennai, and Thrissur.

For any Editorial queries and content please contact Aditi Kumar, Manager-Corporate Communications,, Cell: +919743896006