UK digital marketing agency Lakestar Media has been appointed by Diet Chef, the UK's largest diet food home delivery company, to create and implement its search engine optimisation and social media strategies.
Online PR News – 11-April-2012 – UK – UK digital marketing agency Lakestar Media has been appointed by Diet Chef, the UK's largest diet food home delivery company, to create and implement its search engine optimisation and social media strategies.
Edinburgh based Diet Chef provides a complete calorie controlled meal programme delivered directly to the customer to support weight loss. Founded by professional chef Kevin Dorren in 2008, the company now has over 79,000 customers throughout the UK, Northern Ireland and The Republic of Ireland.
Working with Lakestar Media, Diet Chef intends to develop a comprehensive search engine optimisation strategy to deliver targeted traffic to its website and improve onsite conversion rates in both the UK and Germany. The company will also increase engagement with its audience via relevant social networks such as Facebook and Twitter by providing fans with dieting tips and advice, as well as seeking recommendations on how to improve its products and services.
Liz Dale, Marketing Director at Diet Chef, said: “We know that it is important for us to extend our online presence to reach potential customers who are using the internet to find weight loss advice. Additionally, social media channels will enable us to interact with these customers and grow our profile with them.”
Neil McKay, CEO at Lakestar Media commented: “This is an exciting opportunity for us. Diet Chef has already enjoyed massive success and we are looking forward to helping them achieve their future goals.”
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About Lakestar Media
Lakestar Media is a digital marketing agency based in Manchester and London. Established in 2007, Lakestar delivers a mix of services as well as being an SEO agency, these include social media, pay per click services (PPC), affiliate marketing, display advertising and news feeds for its clients.
Further information on Lakestar Media can be found at www.lakestarmedia.com.