LAUNCH Of Mickey Cricket, a limited edition of mumbai indians merchandise
Online PR News – 12-April-2012 – Mumbai – Mickey Mouse joins cricket fans across India as he launches “Mickey Cricket”, a limited edition of mumbai indians merchandise range. The merchandise includes T-shirts, bats, balls, caps, jerseys, sandozs, shorts, track pant, bags, mugs and stickers and will be available, during the IPL season 5 and is aimed at the age bracket of 4-14 years.
Mickey unveiled the collection along with Nita Ambani, Sachin Tendulkar, Harbhajan Singh and Lasith Malinga.
Disney and the Indian Premier League team Mumbai Indians have launched a collection that includes apparel and accessories, stationery, sports and toys, all featuring Disney's five famous characters -- Mickey Mouse, Mini Mouse, Donald Duck, Goofy and pluto -- in cricketing attire.
Mickey Mouse has been chosen as the new brand ambassador for the Mumbai Indians as part of the team's association with the Walt Disney Group.
The merchandise is targeted at children in the age group of four to 14 and will be available at leading shopping destinations across the nation, including Reliance Trends, and also online at www.shopatdisney. in