I Imagine Studio's work on the Rotary International's "This Close" campaign was recently honored by The Web Marketing Association with the award for Best Non-Profit Online Campaign.
Online PR News – 11-April-2012 – Evanston, IL – The Web Marketing Association recently presented I Imagine Studio with the prestigious Internet Advertising Competition Award for Best Non-Profit Online Campaign for its outstanding work on the ThisClose.net microsite, an online component of Rotary International’s global campaign to eradicate polio. The IAC Awards honor excellence in online advertising, recognize the individuals and organizations responsible and showcase the best in award-winning Internet advertising.
I Imagine’s entry, an interactive microsite, was created as part of Rotary International’s effort to further heighten global awareness of polio and garner support for its polio eradication initiatives by encouraging and enabling people around the world to become part of the “This Close” campaign.
The site allows visitors to create their own “This Close” ads by selecting a silhouette, adding their name and picture, and adjusting skin and background colors to their preference. Once customized, the ads can be shared via social networks and emailed or saved to visitors’ computers. Visitors can also leaf through an interactive book to view a gallery of user-customized ads and scan the world map to determine users from which countries have participated the most.
“I Imagine Studio helped Rotary take our “This Close” campaign and make it interactive by including an online audience in our polio eradication message,” said David Alexander, Manager of Rotary International’s Public Relations Division. “We were able to raise awareness for our mission to end polio through this effort.”
About Rotary International
Rotary International is the world’s first service club organization, with more than 1.2 million members in 33,000 clubs worldwide. Rotary club members are volunteers who work locally, regionally, and internationally to combat hunger, improve health and sanitation, provide education and job training, promote peace, and eradicate polio under the motto, Service Above Self. Polio eradication has been Rotary’s top priority for nearly three decades. The international humanitarian service organization is a spearheading partner in the Global Polio Eradication Initiative, along with the World Health Organization, the U.S. Centers for Disease Control and Prevention, and UNICEF. To learn more about polio eradication, including how to participate in this historic effort, visit www.rotary.org/endpolio today.
About I Imagine Studio
I Imagine Studio is not your everyday agency. Every day, it strives to make its work – and our world – a little better. I Imagine Studio’s professionals choose to dedicate their creative energy to the well being of individuals and society at large, focusing on companies that are making a positive impact on how we live. They care about their clients because they believe in what they do. They care about what they do because they believe that’s how you begin to make a difference. I Imagine Studio’s clients include Black & Decker, Harmonic Environments, Infiniti, Lifeway Foods, Pee-Wee Herman, Dish Network, George Forman Grill, and Lamin-Art. A full-service, award-winning, branding and marketing firm, I Imagine Studio has offices in Evanston, Ill. and Santa Monica, Calif. For more information on the agency, visit www.iimaginestudio.com. A full list of I Imagine Studio’s previous awards can be found at http://iimaginestudio.com/why/awards.