MusicDish*China launched an crowdsourcing campaign on Chinese social media for 2012 Shanghai Midi Music Festival
Online PR News – 07-April-2012 – New York – Music media and marketing company MusicDish LLC announced that its Asian brand MusicDish*China is an official media sponsor of 2012 Midi Music Festival for the third year in a row. As the largest and oldest rock festival in China, Midi Music Festival continues its tradition as China's rock authority, presenting great Chinese and foreign performers across China.
Midi Music School will will kick off 2012 with the 2nd Midi Shanghai Music Festival to be held on April 21-22 at the Century Park in Pudong, Shanghai, followed by Beijing, Ocean, Yangtze, Midi Rock Award, Midi Children and Midi Battle of Bands National Campus Competition. Together with FOLDBACK, a Chinese live music publication, MusicDish*China launched an crowdsourcing campaign through Chinese social media on April 1st offering three set of tickets for 2012 Shanghai Midi Music Festival.
"Our first crowdsourcing campaign to find our Chinese name - 独立小炒, which translates to "Independent Stir-Fry" - was in collaboration with 2011 Beijing Midi Music Festival," noted MusicDish*China Founder Eric de Fontenay. "The crowdsourcing campaigns have since become a staple of our partnerships with major Chinese music festivals such as JUE | Music + Art and JZ Shanghai. They have been key to interacting with music fans and building our brand in China."
Part media company, part marketing agency, MusicDish*China connects live entertainment and social media to reach and interact with today's Chinese music fans. Through partnerships with major festivals, such as Midi (biggest and longest-running rock festival), JZ Shanghai and Jue Festivals, MusicDish*China engage fans through cutting edge content, brands and interactive platforms.