India's 5 Star Hotel Leader, ITC Hotels, Partners With PURE Global to Provide Allergy Friendly Rooms

ITC partnered with PURE Global, the innovator and market leader of allergy friendly rooms worldwide.

Online PR News – 06-April-2012 – Pulaski, NY – With over 100 hotels at more than 90 destinations across India, ITC Hotels offers the discerning traveler traditional Indian hospitality combined with globally benchmarked services and sustainable business practices. Adding to these initiatives ITC partnered with PURE Global, the innovator and market leader of allergy friendly rooms worldwide.

“Not only are PURE Rooms great for people who struggle with respiratory issues, but provide the next generation’s must-have amenity for leading hotel companies worldwide," stated PURE Global’s President, Vinny Lobdell.

The award-winning and patented PURE Room program is an innovative program that thoroughly cleans, sanitizes and seals all surfaces in a room, while filtering all the air with medical grade air cleaners produced by HealthWay. ITC Maurya, the company's flagship in Delhi, installed 80 allergy friendly rooms while also equipping the heating ventilation and air conditioning systems with state-of-the-art inline commercial air cleaning systems by HealthWay which have been proven to eliminate up to 100 percent of all ultra fine particles known to cause illness.

Thorough before and after studies have been conducted on PURE Rooms, and after being treated with the patented PURE program, rooms have been shown to have 90 percent less airborne allergens and particles. PURE is committed to the effectiveness of their program. Each room is updated every six months and monitored to insure that it meets strict allergy guidelines for healthy spaces, with a re-certification process every 2 years.

ITC has plans to add PURE Rooms at several more hotels across India. Known as the greenest hotel chain on earth, ITC continues to lead the social responsibility movement and is always on the cutting edge of innovation. Come, experience a world of 'Responsible Luxury.’

PURE Global is committed to providing the healthiest, safest and most enjoyable indoor environments worldwide. Located in Pulaski, New York, PURE operates in over 20 countries and has installed PURE Rooms in some of the world's most prestigious hotels. Experience a pure room today by visiting

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