UPS Chooses The Auto Moto as the Flagship Vehicle to Promote Their Maximum Driver Campaign
Online PR News – 17-February-2010 – – Car number 6, which is sponsored by UPS, wasn’t the only vehicle sporting the signature brown at NASCARS’ Daytona 500 last Sunday. UPS is using a highly customized Auto Moto three-wheel scooter as the flagship vehicle to promote their Maximum Driver campaign at NASCAR events. The Maximum Driver campaign, which was produced by the Martin Agency, has UPS driver David Ragan competing in various extreme physical challenges to determine who will earn the title of “Maximum Driver.”
The Auto Moto turned a lot of heads at its premiere on the Daytona 500 racetrack just before Sunday's race. Shortly thereafter, the UPS scooter commercial premiered during the race broadcast. The commercial is now in the running to be proclaimed as the best commercial aired during the Daytona 500 in a joint contest put on by NASCAR and Yahoo Sports.
The Auto Moto will be showcased at NASCAR events throughout the racing season and one lucky contestant will win the converted UPS Auto Moto three wheeler in the UPS Online Sweepstakes. TheAutoMoto.com Corporation has launched a new website http://UPSscooter.com to further educate the public on trackside delivery, a recently launched UPS service for NASCAR racing teams and vendors.