Eye-To-Eye Communications Selected by Tangent Medical To Unveil Innovative IV Catheter Technology

Eye-To-Eye Communications Celebrates 16 years of PR Success

Online PR News – 06-April-2012 – San Diego, CA – Eye-To-Eye Communications, Inc. (www.eyetoeyepr.com), a top PR firm based in San Diego, today announced its selection by Ann Arbor, MI-based Tangent Medical, an innovator in IV therapy products, as its PR firm of choice. While waiting for FDA clearance, Tangent Medical will work with Eye-to-Eye Communications in preparing for commercial launch of a next generation IV catheter system, while also raising awareness around complex IV therapy challenges including catheter stabilization, occupational exposure to blood, and patient discomfort.

“We’ve been branding and promoting technology start-ups for 16 years,” said Cathy Sperrazzo, Founder & Managing Partner, Eye-To-Eye Communications. “Raising awareness and helping companies launch innovative solutions are what we do best. Tangent Medical has an incredible story to tell, from their in-depth clinical immersion and research, to its inception, all the way through to the upcoming unveiling of technology which promises to address a complex set of clinical issues.”

“After a thorough search of PR firms, it was clear that Eye-To-Eye was an ideal fit with Tangent Medical,” said Curtis Bloch, Vice President Sales & Marketing. “We selected Eye-To-Eye based on the reputation and strength of their management team, their experience in the medical device space, and their proven track record for helping put companies with innovative technologies on the map. We are confident our next-generation system will establish a new standard in catheter design, functionality, and performance. We look forward to working with Eye-to-Eye on the unveiling of this new technology.”

About Tangent Medical
Tangent Medical is an innovator focused on the development and commercialization of IV therapy products. Founded in 2009 as a spin-out of the University of Michigan’s Medical Innovation Center, the company’s patent-pending NovaCath™ Secure IV Catheter System is the only safety IV catheter that cost-effectively integrates advanced catheter stabilization, passive needle encapsulation and multi-use blood control, all in one closed system. Based on extensive clinical immersion and research into the needs of both healthcare workers and patients, this next-generation system will establish a new standard in catheter design, functionality and performance. For more information, visit www.tangentmedical.com.

About Eye-To-Eye Communications, Inc.
Founded in 1996, Eye-To-Eye Communications is a full-service, public relations firm specializing in the branding, promotion and go-to-market strategies in the computer, SaaS, mobile, telecom, medical device, life science and healthcare industries. Our primary focus is to create visibility for clients through branding, messaging and creative campaigns that garner high-impact press coverage in print, online, social and broadcast media. Eye-To-Eye Communications has successfully served over 65 private and publicly-held companies ranging from start-ups and venture-backed firms to mature global corporations. A five-time honoree of the San Diego Business Journal’s Top PR Firms, Eye-To-Eye is relentless in its execution of helping clients achieve their business goals, which often include establishing market credibility, expanding brand awareness, increasing revenues and attracting investment. For more information, visit www.eyetoeyepr.com.