Interactive Intelligence Acquires Netherlands Reseller, Brightware

Acquisition gives Interactive Intelligence increased presence throughout the Benelux region

Online PR News – 04-April-2012 – Dubai, UAE – DUBAI, United Arab Emirates - Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of unified IP business communications solutions, has signed a stock purchase agreement to acquire its Netherlands-based reseller, Brightware B.V.

Under the terms of the agreement, effective April 1, 2012, Brightware is now owned by Interactive Intelligence Group Inc. The new entity will now operate as ININ Netherlands B.V.

As part of the all-cash transaction, Brightware’s 14 employees will join Interactive’s current sales, marketing and support teams. Interactive Intelligence will now have 22 total employees based in the Netherlands to serve the Benelux region.

The ININ Netherlands staff will continue supporting Brightware’s customers located throughout Benelux, including regional brand-name companies such as Klant Contact Services, SNT and Unirobe Meeùs Group.

“This acquisition marks the continuation of our strategy for growing existing operations in key international markets,” said Interactive Intelligence founder and CEO, Dr. Donald E. Brown. “Since we first set up operations in the Netherlands more than 12 years ago, our products have been met with broad acceptance throughout the region. Brightware’s staff of skilled deployment and integration specialists, along with its experienced support team will be integral to our success there. Our expanded footprint in Benelux will also help us build momentum for our cloud-based communications-as-a-service offering.”

Brightware was founded in 2008 as a privately-held company and became an exclusive Interactive Intelligence reseller in 2009, offering sales, deployment and integration services focused on the contact center market.

The Brightware office in Culemborg, Netherlands will continue operations, along with the existing Interactive Intelligence Netherlands office in Amsterdam.

ININ Netherlands will continue distributing its solutions through existing and new Benelux-area channel partners, as well as through its direct sales team.

For more information about the acquisition, visit

About Interactive Intelligence
Interactive Intelligence Group Inc. (Nasdaq: ININ) is a global provider of contact center automation, unified communications, and business process automation software and services. The company’s unified IP business communications solutions, which can be deployed on-premise or via the cloud, are ideal for industries such as financial services, insurance, outsourcers, collections, and utilities. Interactive Intelligence was founded in 1994 and has more than 4,000 customers worldwide. The company is among Forbes Magazine’s 2011 Best Small Companies in America and Software Magazine’s 2011 Top 500 Global Software and Service Providers. It employs more than 1,000 people and is headquartered in Indianapolis, Indiana. The company has offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or; on the Net:

Interactive Intelligence is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

Product Information Contact:
Mr. Shaheen Haque
Turkey & Middle East Territory Manager
Interactive Intelligence Middle East
Dubai, UAE
Direct phone: +971(4) 4347217
Mobile: +971 (50) 4573186