m62 visualcommunications is today urging presenters not to use self-explanatory slides when presenting, in order to increase audience attention levels.
Online PR News – 16-February-2010 – – m62 visualcommunications, the global leader in presentation effectiveness, is today urging presenters not to use self-explanatory slides when presenting, in order to increase audience attention levels.
Many presenters looking to deliver an interactive presentation use titles, images and text on their slides to express a message or idea to the audience. Yet, contrary to popular theory, using slides that give the audience full understanding of a point does not aid their retention. In fact, it can cause them to disengage, thus failing to absorb the message.
The human brain cannot read and listen at the same time, and if there is a text on a screen the audience will read this rather than listen to the presenter. The audience will assume that the summary they have read explains the topic, thus leading them to believe that they understand the point fully. This removes curiosity and causes the audience to disengage, meaning that the presenter becomes defunct.
Slides used in this way do not function as visual aids, and do not allow learning via dual channels. This means that the possibility to more than double audience recall rates is not taken advantage of.
Presenters should instead use techniques such as Visual Cognitive Dissonance to engage their audience. Incomplete diagrams are shown on PowerPoint slides. The brain will automatically seek to solve the puzzle, meaning that the audience are fully engaged and interested.
Nicholas Oulton, Founder of m62, commented: “Many presenters now think that by using a large image with a title on a PowerPoint slide they are making effective use of visual aids in a sales or investor presentation. In fact, these images serve as little more than pretty bullet points, and these slides are not effective as the audience still believes that they understand what is going on.”
m62 has produced almost 10,000 presentations for clients worldwide, and works across a wide variety of sectors, from medicine to IT.
For more information about m62 visualcommunications, call +44 (0)151 259 6262 or visit m62.net.