Working with the GCBâ€™s US headquarters in New York City, Clareville Boston will provide public relations support to help build awareness and excitement around Germany as the worldâ€™s second most popular meetings destination and expert source on innovation & green meetings.
Online PR News – 04-April-2012 – Boston MA and London – German Convention Bureau Chooses Clareville as US PR Agency
Meetings destination powerhouse to leverage firmâ€™s expertise in the US and global meetings, incentive travel and events industry
April 3, 2012, London & Boston, MA â€“ Looking to raise their profile with US meetings, events and incentive travel planners and executives, The German Convention Bureau (GCB) has chosen the Boston office of Clareville, headquartered in London, to serve as its US PR agency of record.
Working with the GCBâ€™s US headquarters in New York City, Clareville Boston will provide public relations support to help build awareness and excitement around Germany as the worldâ€™s second most popular meetings destination. The proactive and strategic PR program will achieve this by highlighting Germanyâ€™s expertise clusters around pharmaceuticals, financials, automotive, logistics & transportation and technology; strong transportation infrastructure; excellent value for money spent; and vibrant country-wide green meetings and sustainability track record.
Clareville was chosen by the GCB for its deep knowledge and experience in the meetings, events and incentive travel market based on the agencyâ€™s decade-long, highly successful PR relationship with the IMEX Group which hosts IMEX in Frankfurt and IMEX America. Both IMEX shows specialize in the worldwide and US international meetings industry and US members of the IMEX America PR account for Clareville are also based at the agencyâ€™s Boston office.
â€ť As the longstanding agency for the IMEX Group and the agency behind the public relations for the successful debut of IMEX America show in 2011, Clareville knows the trends, the media and influencers, and the issues and opportunities that drive our space. We are planning to tap into all this to promote Germany more proactively in the North American markets,â€ť commented Laura dâ€™Elsa, the GCBâ€™s regional director USA & Canada.
John Starr, joint managing director of Clareville further commented on the GCB relationship, â€śGermany and all it has to offer is a dynamic draw for business hosts and delegates from around the world and we are thrilled to have the opportunity to help the GCB get the word out to more US meeting planners and executives.â€ť
About The GCB:
The German Convention Bureau (GCB) based in Frankfurt /Main and with US offices in New York City, is a key resource for global meetings, events and incentive travel executives & planners interested in hosting business meetings in Germany. Acting as a connector to the wide range of German event service providers, venues and host cities, the GCB provides hands-on advice and support to tailor a unique meeting experience for any corporation, association or organization. The GCB is also in a unique position to help link business meetings with the values of innovation, sustainability and quality by leveraging Germanyâ€™s core competency clusters around pharmaceuticals, financials, automotive, logistics & transportation and technology, and its green meetings track record. Finally, the GCB website www.germany-meetings.com serves as a useful online tool to search venues and vendors, find green meetings tips and tools, catch up on the latest news about Germany meetings, access travel guides, and much more. GCBâ€™s 230 members include leading hotels, convention centers and destinations, rental car firms, event agencies, and service providers of the German meetings and conventions industry. Convention Bureau DĂĽsseldorf, darmstadtium science and convention center, and Maritim Hotels are Preferred Partners of the GCB. As Strategic Partners, Deutsche Lufthansa AG, Deutsche Bahn AG, and the GermanNational Tourist Board (DZT) support the work of the GCB. Follow the German Convention Bureau in the US on Twitter: https://twitter.com/#!/GermanyMeetings
Clareville is a full service and award winning b2b, consumer and social media PR agency that delivers smart campaigns that help shape attitudes. Particular industries of expertise include the exhibition and meetings market, marketing services, retail, and the pregnancy and infant industry. Product placements, product giveaways, competitions and syndicated editorials are also strong suits of Clareville. With offices in London and Boston Clarevilleâ€™s team brings together deep backgrounds in integrated communications, PR, analyst relations, media & publishing, thought leadership programs and more. For more information visit: www.clareville.com, Twitter https://twitter.com/#!/search/Clareville or Facebook http://www.facebook.com/pages/Clareville/178545845529065.
Clareville Communications (US)
Clareville Communications (US)