Augmented Reality’s Gravity Jack Announces Custom Software Development Through Gravity Guns

Gravity Jack, an established name in augmented reality, announces Gravity Guns. The new division offers cutting-edge custom software solutions, software and mobile development; all alongside the company’s already established augmented reality tech.

Online PR News – 03-April-2012 – LIBERTY LAKE, WASHINGTON – Gravity Jack, a company drawing plenty of attention for its innovation within augmented reality, has announced a new division within its Liberty Lake, Washington headquarters. Gravity Guns, a new facet of Gravity Jack, Inc., now offers complete custom software solutions. Products range from desktop OS, web, and mobile design and development (including iPhone, iPad, and Android), and already boasts an impressive client list, including Boeing, Hewlett Packard, NASDAQ, Telect, GCI, and more.

Over the past two years, Gravity Jack has operated as a single entity, offering custom software, web design, development and augmented reality (AR) solutions. However, recent growth has encouraged the development of two, now clearly defined divisions, within the company.

According to Mitch Williams, Gravity Jack’s Chief Operating Officer, the announcement will provide the company’s cutting-edge clients with an unmatched level of clarity and convenience, providing both custom software and the company’s flagship augmented reality, all from one big Gravity family.

We’ve found throughout the process they discover that our agile model is a breath of fresh air. It works for them. They start asking about websites and custom mobile application development.

“It’s amazing the number of people that have come to Gravity Jack, wanting to get involved with augmented reality," said Williams. "We’ve found, throughout the process, they discover that our agile model is a breath of fresh air. It works for them. They start asking about websites, and custom mobile application development."

Terry Hoy, Gravity Guns’ Senior Vice President and Director of Sales, notes that the company has always offered both facets, but it wasn’t always clear. “We’ve always offered industry-leading levels of custom software along with our augmented reality. In fact, custom software solutions bootstrapped our entire augmented reality push. The issue was that the Gravity Jack name has become so associated with augmented reality,” states Hoy. “The change will allow clarity for both divisions of the company, while maintaining their ability to operate hand-in-hand, completely seamlessly.”

It seems to be working.

In the past two years, Gravity Jack has launched itself to a headlining position, by establishing itself as the only American company in augmented reality, with its own software development kit. This means that clients deal directly with the creators of the software, streamlining development and almost always avoiding heavy licensing fees and red tape. Gravity Guns and the success of the company’s non-augmented reality side of custom software development, made it all possible by supporting the company as it developed.

With the announcement today, the same efficient and agile process is now available to anyone seeking all forms of custom software development. Gravity Guns will continue to operate within the same Liberty Lake headquarters, boasting a team of some of the industry’s most elite designers and developers.

About Gravity Guns:
Gravity Guns designs and develops robust, complete custom software solutions for web and mobile platforms, including iPad, iPhone and Android. A division of Gravity Jack, President and CEO, Luke Richey, founded the company in 2009, with the development of Gravity Guns in 2012, assembling a local dream team in software development. Clients of Gravity Guns come from a wide range of industries, and include some of the biggest names in entertainment, sports, gaming, and retail space.

For more information on custom software solutions, how to initiate a Gravity Guns or Gravity Jack project, and what you can expect, visit

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