New Reinnervate video explores the benefits of 3D cell culture

Reinnervate release new 3D cell culture video

Online PR News – 04-April-2012 – Sedgefield, UK. – Reinnervate, the leading expert in 3D cell culture, has released a new online video detailing the value of 3D cell culture models for producing biologically relevant results. Via a mixture of striking microscopy images and highly informative animations, the new video discusses the limitations of 2D cell culture and demonstrates how Reinnervate’s Alvetex®Scaffold enables cells growing in vitro to adopt their natural in vivo shape and structure. This allows the cells to form complex interactions and mimic more life-like tissue configurations, all of which cannot be easily or reliably achieved using traditional 2D models. Subsequently, tissue culture research using Alvetex®Scaffold produces more insightful results that are closer to those that might be obtained in vivo, while simultaneously reducing the need for animal testing.

To watch the video, or to find out more about how Alvetex®Scaffold is revolutionising cell culture in laboratories across the world, please visit

About Alvetex®Scaffold

Alvetex®Scaffold is a unique polystyrene material that provides a robust and inert scaffold for cells to grow and form complex 3D structures in the laboratory, mimicking the normal growth and formation of tissues in the body. Reinnervate has extensively tested and validated Alvetex®Scaffold with a large number of cell types, including liver, skin, cancer and stem cells, all of which have important applications in basic research into cell development, disease modelling and drug safety screening.

Alvetex®Scaffold has been launched globally in several formats: a 12-well culture plate, 6-well and 12-well inserts and a deep petri dish. These formats provide researchers with an exceptional degree of versatility in how they choose to construct different 3D cell culture models. Through enabling alternative applications, such as long-term 3D cell culture over several weeks, 3D cell growth at air/liquid interface and 3D cell growth with different media constituents, to be performed simply and routinely, Reinnervate continues to make genuine 3D cell culture a reality for researchers today.

Alvetex®Scaffold was named among the winners of The Scientist magazine’s “Top 10 Life Science Innovations of 2010” and was selected among the most technologically significant of 2010 in the 49th Annual R&D100 Awards.

See the company video -

For further information, please contact Reinnervate
+44 (0)1740 625266