Toyota Motor takes Hybrid Craft Campaign to School Students in Delhi to Create Awareness

Toyota Kirloskar Motor takes Hybrid Craft Campaign to School Students in Delhi to Create Awareness about Hybrid Technology

Online PR News – 04-April-2012 – New Delhi, March 30th, 2012 – Pilot project was conducted at Canadian International School at Bangalore in 2011
• Campaign targeted towards creating awareness about Toyota’s Hybrid Technology

New Delhi, March 30th, 2012: Toyota Kirloskar Motor Pvt. Ltd (TKM) today initiated its Hybrid Craft Campaign for the students of Pathways World School at Noida. Targeted at school students in metros between the age group of 12 to 14, the Hybrid Craft Campaign is a unique and interactive way for the students to understand hybrid technology and its benefits to the environment.

Started as a pilot project at Canadian International School in Bangalore last year, the Hybrid Craft Project was very well received by the students and teachers alike. The campaign consists of a detailed program wherein students are sensitized about pollution and its ill effects. They are also introduced to the concept of Hybrid Technology and the ways in which it can be used to curtail the ill effects of pollution and also help conserve fuel.

Commenting on Toyota’s Educational initiative on Hybrid Technology, Mr. Sandeep Singh, Deputy Managing Director, Sales & Marketing, Toyota Kirloskar Motor said, “Toyota is considered to be the pioneers of hybrid technology and is renowned for it worldwide. With the launch of the third generation Toyota Prius in 2010, we are very pleased to bring this technology to India. The whole idea behind introducing this technology in India was to create awareness about hybrid technology and to sensitize the people about the positive effects of the same.

To further emphasize on Toyota’s commitment to the environment, we have been involved with many green initiatives, the Hybrid Craft Campaign being one such program, which enables us to sensitize young school children about the benefits of hybrid technology and the importance to conserve energy and fuel. Here, we would also like to extend our gratitude to Pathway World School, Noida who have given us a platform to educate their students about this future technology,” continued Mr. Singh.

Also commenting on the occasion, Dr. Shalini Advani, Director, Pathway World School said, “Our curriculum at Pathways lays great emphasis on teaching students to think of green solutions to the ills of pollution. We are delighted with Toyota’s imaginative initiative which introduces this new technology. It supports our own hands-on learning approach at Pathways, which teaches students to look for new ways of handling the problems of our world today.”

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Overview of TKM
Company name -- Toyota Kirloskar Motor Private Limited
Managing Director -- President: Hiroshi Nakagawa (TMC)
Established -- October 1997 (start of production: December 1999)
Location --Suburb of Bangalore, Karnataka State
Products -- Corolla Altis, Innova and Fortuner manufactured in India. Camry, Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity -- Approx. 80,000 units
Equity participation -- TMC: 89%, Kirloskar group: 11%
Number of employees -- Approx. 4,650 (as of end of 2010)
Land area -- Aprox. 432 acres (approx.1,700,000 m2)
Building area -- 74,000 m2

Overview of TKM 2nd Plant
Location -- On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products -- Etios Sedan and Hatchback Etios Liva (will go on sale in April 2011)
Start of production -- December 2010
Annual production capacity -- 70,000 units.
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