IADT-Detroit Students, Fashion Designer And Luxe Brand Strategist William Malcolm Partner

Six IADT-Detroit Students are working toward being the next Creative Business Leaders.

Online PR News – 04-April-2012 – Troy, MI – Troy, MI - April 2, 2012. I WILL BE THE NEXT is a joint collaboration between fashion designer and luxury brand strategist William Malcolm of William Malcolm Luxe Collection, William Malcolm Media Group and IADT-Detroit. Malcolm, a contract employee of IADT-Detroit, selected six IADT- Detroit design students for a ground-breaking branding project that individually and collectively highlights five of the college’s students/alumni and their creative degree programs.

“My goal with this project was to hopefully teach the students how to use their creative talents and develop them into a viable business model utilizing successful business strategies and networking models,” said Malcolm, a Detroit-based fashion designer and brand strategist. “The students and graduates were selected for the project because of their potential to be the ‘next photographer,’ the ‘next studio photographer,’ the ‘next couture fashion designer,’ the ‘next graphic designer,’ the ‘next fashion designer’ and the ‘next game designer.’”

The project features the work of IADT graduates Mariella Amador and Sarah Luther as well as current students Cedric Poole, Neil Jones, Brandon Hurst and Karen Kish. It provided a unique platform for Malcolm to work with the students to develop each of their business, personal and social-media brand identities. During the several months that Malcolm worked with the students, they each created and developed their own individual brand concepts including color analysis and selection, logo design, client interaction protocols, competitive pricing analysis, products and services descriptions, personal brand identities, elevator speeches, social media and marketing concepts.

The culmination of the student’s efforts was the creation of an independent website that features each of their work both individually and communally at http://www.IWILLBETHENEXT.com . There are already plans for the next class of students that will participate in I WILL BE THE NEXT II.

About William Malcolm Luxe Collection
William Malcolm Luxe Collection was conceived with the idea that men want to look great in their clothes. The company offers custom suits, tuxedos, overcoats as well custom shirts and accessories. If you would like more information about this topic, or to schedule an interview with William Malcolm please call 1.877.752.5457 or visit their Website: http://www.WilliamMalcolmCollection.com

About the International Academy of Design and Technology in Detroit
With more than 30 years as an established institution, the International Academy of Design and Technology offers students a hands-on education with experienced faculty dedicated to providing students with the necessary skills, knowledge, support and guidance to pursue fulfilling career opportunities in the design and technology fields. The Detroit campus (IADT-Detroit), which opened in 2003, offers degree programs in Fashion Design, Interior Design, Graphic Design, Game Production, Digital Media Production, Internet Marketing, Web Design and Development, Information Technology, and Retail Merchandise Management.  Students also have the opportunity to take a portion of their coursework online through IADT-Online. The school is accredited by the Accrediting Council for Independent Colleges and Schools (ACICS). ACICS is a national accrediting agency recognized by the United States Department of Education. The International Academy of Design & Technology – Detroit’s Bachelor of Fine Arts in Interior Design program is accredited by the Council for Interior Design Accreditation (CIDA), 206 Grandville Ave, Suite 350, Grand Rapids, MI 49503, www.accredit-id.org. Find disclosures on graduation rates, student financial obligations and more at www.iadt.edu/disclosures. IADT-Detroit cannot guarantee employment or salary and is part of the Career Education Corporation network of schools (NASDAQ: CECO). For more information, please visit www.iadt.edu/Detroit or call 888-838-2111.

William Malcolm
100 West Big Beaver Road Suite 200
Troy Michigan 48084

Press Contact :
Jody Persky
Director of Marketing
Troy, MI

Fashion Design, Design and Technology, Business Fashion