ITC Hotels to observe Earth Hour 2012

ITC Hotels, as a front-runner in environmental & sustainable business practices, will again be participating across the Country.

Online PR News – 31-March-2012 – Delhi – Earth Hour, a historic & path-breaking climate change initiative, was launched by the World Wild Fund for Nature, in Sydney on March, 31, 2007. In March 2008, Earth Hour brought in the participation of 50 million people, located in 35 countries & spread across 7 continents including far off Antarctica. By 2011, participation exceeded 5200 cities in over 135 countries.

With India once again a part of this important climate change initiative this year, we’ve another opportunity to do our bit as participants in the 2012 Earth Hour scheduled on Saturday, 31st March, 2012. It is expected that more than a billion people from 6000 supporting cities, towns & councils worldwide, will together turn off their lights for just one hour – between 8.30 p.m. & 9.30 p.m.

ITC has been widely recognized as a pioneer in sustainable business practices &
singled out for numerous accolades & awards. ITC is now known as the only Company, of its size in the world to be water positive, carbon positive & solid waste recycling positive. Taking advantage of the significant standing ITC’s Hotels Division has pioneered the concept of ‘Responsible Luxury’ by adopting contemporary green business practices that also harness the elements of nature in an inspired setting for an exceptional luxury experience.
With recognition comes more responsibility & we now have an even bigger responsibility in spreading the message of energy conservation across India.ITC’s Hotels all over the Country, will be taking this opportunity to spread the message of awareness that Earth Hour represents that ‘climate change’ is an issue of huge importance to all of us on this planet. ITC’s hotels will join an illustrious group of famous landmarks participating in this effort, spread across the globe.
All safety equipment & emergency lights will remain functional, but all non-essential lighting will either be switched off or dimmed.

“Be a part of Earth Hour – join us in saving our planet.”