Down to Earth (DTE) an organic food brand from the house of Morarka Organic plans to expand in India through franchising mode.
Online PR News – 31-March-2012 – New Delhi – Morarka Organic one of the largest organic food producers with their brand ‘Down to Earth’ has allied with FRANCORP INDIA, a part of Franchise India Group and acknowledged as the leader in franchising for its review and recommendation program.
FRANCORP will distinguish the current business model and product mix for ‘Down to Earth’ by developing a franchise model and franchisee proposition. It will further develop the comprehensive strategy to capture a larger target audience and setting out a roll out plan on pan India basis.
Mr. Mukesh Gupta, Executive Director at Morarka Organics said “Organic food business may arguably be one of the best franchise businesses in the world today. Organically grown foods are becoming increasingly popular as people have started becoming more conscious about their health and the quality of food they eat. Organic foods are considered safe as they are produced using environmentally friendly methods and do not involve the use of poisonous pesticides and chemical fertilizers. With modern consumers slowly but surely shifting towards healthier alternatives, the future looks bright for the organic food industry.”
Elaborating on the collaboration, Mr. Gaurav Marya, Managing Director, Francorp said, “The organic food industry has been growing remarkably for the past several years. Against the 2-3% growth in the conventional food industry, the organic food industry has been experiencing an annual growth between 17% and 22% over the past several years and this is just the tip of the iceberg. I am proud to be associated with a company of Morarka Organics standing and commitment, Francorp will do its utmost in supporting this promising endeavor.”
Down to Earth is an organic food brand from the house of Morarka Organics, a result of 12 years of organic food research and development. All Down to Earth products undergo the strictest quality standard checks and are certified by the most stringent certification agencies in the world. Down To Earth is certified by One Cert Asia Agri. Certification Pvt. Ltd. (a subsidiary of One Cert Inc. USA) as per NOP (USDA), NPOP (Government of India) and EU Standards for Organic Certification. Besides organic certifications Down to Earth also received certification compliance with Food Safety Management System –ISO 22000:22005.
Through this initiative Down to Earth aims to provide a direct link to thousands of certified organic producers, while enabling consumers to access the very best quality of food deserved by them at reasonable prices. Down to Earth is dedicated to bringing people back to the organic way of life and thus provides a large range of food products- cereals, pulses, spices, condiments, fruits, vegetables, oils, dairy products Ready-To-Eat snacks etc.
Notes to the Editor:
About Morarka Organic
In the year 2006-07 The Morarka Foundation set up its marketing arm, Morarka Organic Foods Pvt. Ltd., to facilitate direct linkage between the consumer and producers. Morarka Organic is ushering in change from the grass-root level. It is reaching out to lakhs of small farmers, encouraging new initiatives and inspiring professionals to make a difference. Food and clothing have transformed into an extremely complex value chain management, incorporating practices hazardous to nature and harmful to man.
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britannica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 34 years.
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