E-tickets and Fifth Avenue fashion join the Suffolk Show offering for 2012

Organisers of this year’s Suffolk Show have announced an impressive line-up for 2012, which is sure to make this year one of the best events ever.

Online PR News – 29-March-2012 – Suffolk – Organisers of this year’s Suffolk Show have announced an impressive line-up for 2012, which is sure to make this year one of the best events ever.

The Suffolk Show, which is in its 181st year, and which takes place this year on Thursday 7th and Friday 8th June in order to accommodate the Queen’s Jubilee celebrations, is Suffolk’s biggest event of the calendar.

At the official launch press conference, held at Trinity Park, guests were treated to an entertainment showcase courtesy of Suffolk Sport, Suffolk New College beauty students and Suffolk 1940s Swing Dancers.

Christopher Bushby from Suffolk Agricultural Association said: “The Suffolk Show in 2012 will once more be a true celebration of all that is great in Suffolk. Jubilee and Olympic year means the country is in celebratory mood and the Show will encompass that spirit.

“We have many new surprises in store for Show visitors, but old favourites will also be returning to make sure that this year is one of the biggest and best yet.
“Once again we’ve been overwhelmed at the generosity of our sponsors whose financial support has meant we’ve been able to welcome some new attractions to the show as well as make some improvements to how we do things.

“This year the ticketing system for the Show has undergone a significant change. A new e-ticketing system has been created so that guests can download their tickets and print them off at home. This is a much more efficient way of purchasing tickets and it also means that advance tickets can be bought right up until the day of the show at the discounted price. Hopefully this will encourage more Show visitors.”

“We are also indebted to our volunteer stewards – over 300 stewards are giving their time for free to work over two days for the Suffolk Show. It is the stewards, along with many others, who ensure the Show runs smoothly and it would not be a success without them.”


The Grand Ring is always a favourite and this year is no exception. There is a full schedule of great entertainment in the form of the stagecoach classes, the grand parade of champions, and top class international show jumping. The President’s Ring also has a full agenda with the return of the fast and furious Shetland Pony Grand National, sheep and heavy horse classes and the sheepdogs at work demonstration.

Major Mal Robb, of the Army Air Corps at Wattisham confirmed that the Grand Ring will host an awe-inspiring military display. ”The military display this year will include Apache and Lynx helicopters and the display we will be staging is unique to the Suffolk Show and will not be seen anywhere else in the UK” he said. The display is being organised by Wattisham Army Air Corps and the 23 Engineers Regiment from Rock Barracks, Woodbridge with support from the RAF regiment from Honington.

Christopher Bushby added that there will be an increase in street theatre this year, including the return of Titan the Robot who will be making another appearance at the Show due to his popularity last year. The bandstands will be hosting a wide range of Suffolk music including the Ipswich Caribbean Steel Band, the Ipswich Hospital Band, and an evening tribute band. The Jitterbugs, a 1940s Swing dancing display, will entertain visitors in the Garden area.


As 2012 is Olympic year, sport is high on the Show agenda and organisers have gone all out to secure some impressive attractions, including investing over £80,000 over the last three years into the development of the Sports Village.

Bill Tancred MBE revealed that the Show has once again been awarded the prestigious Olympics ‘Inspire Mark’, making the Suffolk Show unique as the only county show to have been given this two years in a row. “We have a big Olympics-focus at this year’s show and the sports we have secured are sure to attract the crowds. We’ve heard on the grapevine that we’ll be hosting two special guests too, in the form of Olympics and Paralympics mascots Wenlock and Mandeville who will be making special appearances at the Show.”

The 100sq metre Suffolk Sports Village will showcase 30 different sports for visitors to try out including rugby, cricket, judo hockey and cycling.

Mr Tancred continued: “We want the Sports Village to be as interactive as possible this year and really delve into people’s Olympics enthusiasm. We want people to have a go at their favourite sport or one they’ve never tried before. We’ll also be informing people about how to volunteer with their local sports club. Visitors can see how Suffolk is supporting its up and coming talented athletes and there will also be the chance to meet some past, present and future Olympians and Paralympians.

“When the Show comes around there will just be a few weeks to go to the start of the London 2012 Olympic and Paralympic Games, and Suffolk Sport will be continuing their public pledge to get 25,000 more people in Suffolk active.

“Alongside the sports showcase I’m delighted to reveal that this year we have been extremely fortunate to be one of only 12 locations nationwide to play host to the Steve Redgrave endorsed ‘In the Zone’ interactive attraction.”

‘In the Zone’ is a touring exhibition, which aims to engage people of all ages with the science of the human body, in relation to sport and movement. Visitors can find out how their bodies work through a series of trials and experiments which will measure their general health. The Suffolk Show is the only place in East Anglia to host ‘In the Zone’ in 2012.

Trade stands

Over 800 trade stands have been booked for this year, including over 100 exhibitors which are new to the Show.

The always-popular Adnams Food and Drink Experience has been extended in order to incorporate the cookery theatre and to create an area specifically for East Anglian Producers. Over half of the food and drink trade stands that are exhibiting are members of Tastes of Anglia and many new exhibitors have been added this year including The Chilli Company, Stokes Sauces and Lucy’s Dressings.

The Greene King ‘Eat Street’ will also be full to the brim of local food organisations including several new exhibitors this year providing everything from doughnuts to noodles and even ostrich burgers.

In addition, this year’s show will see the launch of Fifth Avenue, a high end shopping village located at the heart of the show’s attractions, close to the Grand Ring. Fifth Avenue has already attracted a selection of local boutiques, including Collen and Clare from Southwold, Nicola Sexton, based in Bury St Edmunds, and Laura Jane Boutique in Woodbridge.

Christopher Busby commented: “The trade stands have been snapped up quicker than ever this year and all areas of the Show are welcoming new exhibitors, all of whom are hoping to make the most of a unique opportunity to trade with 90,000 people. This is without doubt the biggest shop in Suffolk! As well as the food and drink and fashion areas, the Lifestyle Pavilion, which this year has a number of new exhibitors including John Lewis has also proved popular. Suffolk Skills will showcase a wide range of local craftsmen and college students will also be showcasing their handiwork this year.”

In a change to policy this year there will be no charge for Show visitors entering the Flower Show. The theme for flower arrangements this year is ‘Celebratory Year’ – with classes to reflect the Diamond Jubilee and the Olympics. The area is supported with six model gardens, following the fomat seen at Chelsea and Hampton Court Flower Shows.


Once again the Show will showcase Suffolk’s equestrian prowess, hosting qualifying classes for the prestigious Royal International Horse Show, Olympia and Horse of the Year Show. For the show jumpers, there are seven classes at the Show, ranging from a 1.25m Open Championship to the International Trial and International Stairway, with a total prize fund in excess of £20,000.

The Equine village has been extended to feature a new horse demonstration ring and there will also be a new exhibit showcasing different equine breeds. This will be supported by tradestands who service the equine industry. Farriery demonstrations will take place in the newly extended farriery building and over 120 rounds of shoeing are expected to be completed over the two days of the Show.

David Nunn, Show Director said: “The animals are what make the Show so much fun for our younger show visitors and we’re delighted that the Easton Farm Parks Children’s Farm is returning this year with the traditional range of farmyard favourites. We’re also excited to announce that we’ll be staging the ‘Pigs Olympics’, or ‘Olympigs’, another first for the Suffolk Show! There will be classes for pedigree pigs competing for the BPA Pig and Young Pig of the Year qualifiers and commercial pigs which will then be auctioned at the Show, giving visitors the opportunity to stock up their freezer with local pork.”

There are over 700 competitive classes for livestock and equine over the two days with over £90,000 worth of prize money to be awarded. Mr Nunn added: “One of the highlights for Show visitors are the young handlers classes, in the Heavy Horses, Sheep, Cattle, goats and pig sections. These young competitors are as determined as the adults to win and spend many hours training and grooming their animals to compete.”

This year’s Farminanglia feature display will focus on irrigation which is very topical in the news at present given the lack of rainfall in the region we are currently experiencing. The area will also include educational demonstrations of milking along with a calf and beef unit.

Advance family tickets (2 adults and 2 children) cost just £40 and include the cost of parking. This is a saving of £19 against buying individual tickets on the day. Other advance tickets are £18 for adults, £5.50 for children and £16 for senior citizens. On the day of the show, tickets can be purchased on the entry gate and will cost £20 for adults, £7 for children, £18 for senior citizens and the Special Family Pass at £43, a saving of £11.