Elements by DurconÂ®, a Revolutionary New Countertop Surface, Receives Top Recognition for â€śHot New Productâ€ť & â€śGreen Productâ€ť at the Great Big Texas Home Show
Online PR News – 01-April-2012 – Dallas, Texas – Durcon IncorporatedÂ®, the worldâ€™s leading manufacturer of laboratory surfaces for more than 40 years, announced today their new and most versatile countertop material, Elements, received â€śHot New Productâ€ť and â€śGreen Productâ€ť recognition at the Great Big Texas Home Show at Cowboys Stadium in Arlington, one of Texasâ€™ largest home shows.
The eco-innovative surfaces material is manufactured within 200 miles of the Dallas area in Taylor, Texas and is designed for use in kitchen, baths and other high-traffic surface design applications. Elements, is a fusion of pure, fine natural quartz, resins and post-consumer recycled glass â€“ virtually indestructible. The monolithic, non-porous material is more versatile than any other product on the market today.
Elements by Durcon will initially launch in the Dallas/Ft. Worth market where there is sustained growth projected in 2012 for the residential remodeling and homebuilding market. The company has plans to launch in San Francisco and Toronto, Canada later this year. The product has already been featured as the material of choice on multiple episodes (kitchen and bath remodeling focus) on the DIY Network. The product will be on display and sold through select kitchen and bath showrooms and retailers.
The entire collection can be viewed by visiting the company website: elementsbydurcon.com.
About Durcon, International â€“ Elements, Scientifically proven. Naturally Inspired.
Founded 40 years ago, Durcon IncorporatedÂ® is the worldâ€™s leading manufacturer of laboratory work surfaces and related products used in a variety of educational, residential and commercial applications. The company, headquartered in Taylor, Texas, most recently introduced a new brand, Elements which has been named for its scientifically proven background and eco-friendly properties. Elements, is a scientific breakthrough for the company that has resulted in the introduction of a new category of virtually indestructible countertop surfaces designed for residential use. The companyâ€™s proprietary material is a fusion of pure, fine natural quartz and post-consumer recycled glass. The monolithic, non-porous material is the most versatile countertop surfaces material on the market today and is featured in 12 contemporary, earth-tone colors. Elements is sold through a network of kitchen and bath retailers, fabricators and remodelers within the DFW Metroplex with plans to launch in San Francisco and Toronto, Canada later this year.
About the product
Elements is extremely resistant to heat, scratches and stains from food, juices, wine, coffee, tea, and nail polish. The nonporous natural quartz-based surface is harder, stronger and easier to care for than other stone surfaces because it does not require sealing with chemical-based conditioners, polishers or wax. Elements is 100% recyclable at the end of its life, VOC free, with each square foot incorporating three post-consumer recycled glass bottles. Extremely durable, Elements can also be recycled through the companyâ€™s Dust-to-Dust program. The eco-friendly, countertop surface contributes to LEED certification. Elements is one of the first recycled content countertops to receive NSF 51 International certified as safe for food contact, SCS certification for recycled content, and has achieved GREENGUARD for Children and SchoolsÂ® and Indoor Air Quality CertifiedÂ® â€“ so there is no safer surface available to consumers.