High Position SEO Launches Conversion Rate Optimisation Service

High Position SEO are proud to offer conversion rate optimisation as a new service to their clients.

Online PR News – 15-February-2010 – – Industry leaders High Position SEO are pleased to announce the addition of a new service. The Colchester-based company already have a strong repertoire of services which they offer to their clients including pay per click (PPC), copywriting and social media, and are now proud to offer conversion rate optimisation to clients as well.

Conversion rate optimisation or CRO is the process by which a number of aspects of a clients’ website are tested for how well users react to them. This will typically take the form of the ‘call to action’ points such as the ‘Buy Now’ and ‘Click Here’ buttons, but can also include menu colours and even content.

Different options of these aspects are shown to different users and this allows the optimisation consultant to track which ones receive the most clicks or keep visitors on the page for the longest. The new Conversion Rate Optimisation service will be headed up by Tom Bowden, a long-standing High Position employee who has worked as a copywriter and most recently a PPC account manager. He is understandably excited about the new service and his new position.

Tom had this to say: ‘I am delighted to be working on the Conversion Rate Optimisation service. It’s interesting to see what works and what doesn’t and how even the simplest, smallest changes can have a dramatic impact on how well a site performs. The results so far have been incredible and I can’t wait to share this with more of our clients. Helping people make more money is really rewarding and I'm pleased to help run this service alongside High Position’s renowned SEO teams’.

These are exciting times in High Position with a seemingly constant flow of new blood and several new services on offer, and all involved feel that the new CRO service is a great addition to the company’s portfolio and will work in perfect harmony with their SEO service, getting clients strong positions and helping them make more money as well.

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