Yellowfin To Bolster Consumer Oriented Approach To Mobile Business Intelligence

Global Business Intelligence (BI) vendor, Yellowfin, is set to release a new native application for the iPhone that CEO Glen Rabie says will “significantly” bolster its growing reputation as a leading provider of Mobile BI.

Online PR News – 28-March-2012 – Victoria – Melbourne VIC, Australia, March 27, 2012 -- The application, to be officially released in an exclusive media event (Tuesday 3 April Australian EST), is rumored to bring the unique consumer-oriented features and functionality of Yellowfin’s recently released iPad application to the iPhone.

Click here for more details on Yellowfin for the iPad:

“At Yellowfin, we’re always striving to make fact-based decision-making easier, on any platform; no matter where you are,” said Yellowfin CEO, Glen Rabie. “We’re always thinking about how people like to consume and share information – we want to provide our customers with a product they can engage with on a personal and emotional level. User engagement and gratification are our ultimate goals.”

Development driven and inspired by consumer platforms and technologies

Rabie said that the well-documented trend towards user-friendly enterprise products for analytics – the consumerization of BI and enterprise IT at large – proved a major driving force behind Yellowfin’s decision to undertake the project. He also claimed that many enterprise applications and software products lack appeal, and have an enormous amount to learn from their leisure-time equivalents.

“I can’t understand why so many BI vendors seem intent on condemning their users to such an underwhelming experience,” he said. “People like using Twitter, Facebook and sharing their ideas via StumbleUpon or Digg because it’s easy, fun and social. So naturally we’ve combined those same collaborative capabilities and user-oriented navigability to deliver a product that people will genuinely enjoy using.”

Mobile BI represents BI for all, not just a few

Rabie said that the need to design product functionality for data consumers, rather than report writers, was even more paramount in the context of mobile analytics.

“Organizations are beginning to realize the huge potential and benefits of widespread reporting and analytics – more people with access to understandable and actionable data means better decision-making and ROI for BI projects. The continued proliferation of Mobile BI is part of that trend.”

Yellowfin offers customers the ability to receive mobile analytics out-of-the-box, on any device or platform, via native applications for the iPhone, iPad, Android platform and new HTML 5 integration.

What is Business Intelligence software?

Business Intelligence (BI) refers to a broad range of computer software applications and tools used to report, analyze and present data in a range of formats, to help businesses identify trends and opportunities, and support fundamental decision-making.

About Yellowfin
Yellowfin is a global Business Intelligence (BI) software vendor headquartered and developed in Melbourne, Australia. Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or

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Lachlan James
Level 46, 360 Elizabeth Street,
Melbourne 3000, Victoria, Australia
+61 (0)3 9090 0454