Global Business Intelligence (BI) vendor, Yellowfin, is set to release a new native application for the iPhone that CEO Glen Rabie says will â€śsignificantlyâ€ť bolster its growing reputation as a leading provider of Mobile BI.
Online PR News – 28-March-2012 – Victoria – Melbourne VIC, Australia, March 27, 2012 -- The application, to be officially released in an exclusive media event (Tuesday 3 April Australian EST), is rumored to bring the unique consumer-oriented features and functionality of Yellowfinâ€™s recently released iPad application to the iPhone.
Click here for more details on Yellowfin for the iPad: http://www.yellowfinbi.com/YFCommunityNews-Yellowfin-launches-new-iPad-app-redefines-Mobile-BI-109386
â€śAt Yellowfin, weâ€™re always striving to make fact-based decision-making easier, on any platform; no matter where you are,â€ť said Yellowfin CEO, Glen Rabie. â€śWeâ€™re always thinking about how people like to consume and share information â€“ we want to provide our customers with a product they can engage with on a personal and emotional level. User engagement and gratification are our ultimate goals.â€ť
Development driven and inspired by consumer platforms and technologies
Rabie said that the well-documented trend towards user-friendly enterprise products for analytics â€“ the consumerization of BI and enterprise IT at large â€“ proved a major driving force behind Yellowfinâ€™s decision to undertake the project. He also claimed that many enterprise applications and software products lack appeal, and have an enormous amount to learn from their leisure-time equivalents.
â€śI canâ€™t understand why so many BI vendors seem intent on condemning their users to such an underwhelming experience,â€ť he said. â€śPeople like using Twitter, Facebook and sharing their ideas via StumbleUpon or Digg because itâ€™s easy, fun and social. So naturally weâ€™ve combined those same collaborative capabilities and user-oriented navigability to deliver a product that people will genuinely enjoy using.â€ť
Mobile BI represents BI for all, not just a few
Rabie said that the need to design product functionality for data consumers, rather than report writers, was even more paramount in the context of mobile analytics.
â€śOrganizations are beginning to realize the huge potential and benefits of widespread reporting and analytics â€“ more people with access to understandable and actionable data means better decision-making and ROI for BI projects. The continued proliferation of Mobile BI is part of that trend.â€ť
Yellowfin offers customers the ability to receive mobile analytics out-of-the-box, on any device or platform, via native applications for the iPhone, iPad, Android platform and new HTML 5 integration.
What is Business Intelligence software?
Business Intelligence (BI) refers to a broad range of computer software applications and tools used to report, analyze and present data in a range of formats, to help businesses identify trends and opportunities, and support fundamental decision-making.
Yellowfin is a global Business Intelligence (BI) software vendor headquartered and developed in Melbourne, Australia. Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution.
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