Pepsi Refresh Project: Great Social Media Marketing Strategy Poor SEO
02/12/2010

Internet market research firm provides beneficial analysis of the Pepsi Refresh Project from an SEO and Social Media marketing perspective.

Online PR News – 12-February-2010 – – SEO Internet Market Research and Public Relations firm analyzes the Pepsi Refresh Project from a Social Media marketing strategy and SEO perspective. The results of this analysis reveal that the Pepsi Refresh Project is a great example of the use of Social Media marketing strategies but a less than stellar example of the use of Search Engine Optimization techniques.

While there's no doubt the attention the Pepsi Refresh Project has gained to this point has been a success, Irbtrax has found evidence its website could benefit from simple but effective SEO refinements. Irbtrax SEO Social Media Internet Marketing has been closely monitoring Pepsi Refresh Project since it caught the traditional media world off guard with its announcement that they would forego Super Bowl Advertising.

According to Irbtrax founder Scott Moir- "There's no doubt the Pepsi Refresh Project has the potential to be a viral marketing success. However, its affiliated website could definitely benefit from some basic and rather simple SEO refinements."

The Irbtrax founder stresses that in today's highly competitive online market place combining Social Media Marketing with SEO provides the most potential to maximize results.

In the case of the Pepsi Refresh Project website called Refresheverything.com an analysis of it's Meta Title and Description Tags reveal they could benefit from optimization to reduce potential click through and enhance indexing.

The Refresheverything.com Meta Title states: 'Pepsi Refresh Project' and contains 21 characters.

The Refresheverything.com Meta Description Tag states: 'Pepsi is giving away millions each month to fund refreshing ideas that change the world. The ideas with the most votes will receive grants, so vote for your favorites. Do you have an idea that needs support? Learn how Pepsi can help.' It contains 233 characters.

Mr. Moir points out that the Description Tag character length is too long and as a result has been truncated by Google as evidenced by the following example:

'Pepsi is giving away millions each month to fund refreshing ideas that change the world. The ideas with the most votes will receive grants, so vote for your …'

An example of an optimized Meta Description Tag for the Refresheverything.com website might look something like this: 'Pepsi's giving away millions each month to fund refreshing ideas that can change the world. Visit to submit an idea and vote for your favorites daily!'

Irbtrax feels the Title Tag left room for additional characters that could benefit it's SERP appearance. An example of an optimized Title Tag might look something like this: 'Pepsi Refresh Project: Fund your idea with a grant!

Potentially more significant as hinted at in a previous Irbtrax release. The Refresheverything.com website could benefit tremendously from Search Engine Optimization enhancements and refinements that could help prevent some of the issues that occurred back in January. Issues that Irbtrax believes will inevitably repeat themselves at some point in the future if not addressed. Details of these errors can be found in the below TechCrunch article:

http://techcrunch.com/2010/01/13/pepsi-refresh-security/

At the end of the day the Pepsi Refresh Project should be successful. The question being posed- Is there room to improve on this success? Irbtrax believes the answer is a resounding Yes.

For details on how to improve your Social Media and SEO Internet Marketing efforts visit the Irbtrax website displayed below the Media section of this release.

About: Irbtrax provides specialized SEO Internet Marketing, Social Media optimization strategies, Internet Public Relations and Market Research Solutions for businesses seeking a competitive advantage. Including optimizing your Web Marketing efforts for the impending Google Caffeine full launch and using traditional methods in non traditional results oriented ways.

This release was SEO and SoMed enhanced by Irbtrax.

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