Benson Group Inc. Embraces Pinnacle Performance Sales/Customer Service Training

Premier tire/auto parts and service conglomerate partners with Sale Away LLC. for sales/customer service training

Online PR News – 19-March-2012 – – Benson Group Inc. of Cornwall, Canada has partnered with training firm Sale Away LLC. to provide sale/customer service and professional development training for their nearly 2000 company employees.

With 70 auto parts stores, 30 retail tire/auto service centers, 20 commercial tire/service centers, and a large distribution and warehousing operation, the Benson Group Inc. is a market leader in Eastern Ontario and Western Quebec, Canada.

Since January 2012, all Benson retail and commercial tire/auto service team members have gone through the initial full-day “Pinnacle Performance” sales/customer service training program. In addition, the head office support staff and warehouse personnel have gone through the "Winning Team Culture" program. Benson’s auto parts division is slated to begin training in October.

Winning Team Culture

The overall feedback from attending employees has been outstanding. Benson team member, Kevin Walsh; “the Pinnacle Performance course was fantastic, entertaining and eye opening. It has changed the way I deal with my customers... All of them!”

Beyond the in-house trainings, Sale Away’s exclusive “Pinnacle Performance Portal” has been established online for ongoing training and development of company personnel.

The widespread success of the program is credited in large part to the level of engagement the host, Sale Away LLC. CEO, Steve Ferrante, has been able to achieve with client company employees.

Benson Group Inc. President, Marty Benson, commented “Steve is successfully training our team members to achieve a new level of sales and customer service confidence in living the winning team culture and mission on how to best serve our customers above all else. We enthusiastically look forward to continuing with the program in 2012 and beyond!"

The Pinnacle Performance Sales / Customer Service Training Program has received high acclaim from market-leading independent tire and auto service businesses across North America. Produced and hosted by Sale Away LLC. CEO, Steve Ferrante, the program targets sales/service and management personnel and focuses on best practices, strategies and techniques to improve customer relations, build a winning team corporate culture and produce greater sales results.

In addition to sales/customer service training and consulting appointments, Steve is a contributing writer for Tire Review magazine and has been a featured speaker for a variety of tire and automotive industry events including the 2011 Goodyear Dealer Conference, SEMA Show and numerous association conventions across North America.

Sale Away LLC. provides High-Performance Sales / Customer Service Training & Professional Development Services to small and mid-sized businesses with specialization in the tire/auto service industry. Steve Ferrante can be reached directly at 1-866-721-6086 Ext. 701 or via email @

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