TranslateMedia partners with Arc Worldwide to localize McDonalds’ Online Avatar Game
02/11/2010

Arc Worldwide have teamed up with TranslateMedia on its launch of a global McDonald’s promotion for the Avatar film, providing the translations of the game’s content into several languages.

Online PR News – 11-February-2010 – – Avatar, James Cameron’s 3D Spectacular was released on December 18th and has now become the highest grossing film of all time, surpassing Cameron’s 1997 film Titanic.

Arc Worldwide have teamed up with TranslateMedia on its launch of a global McDonald’s promotion for the film, providing the translations of the game’s content into several languages. McDonald’s’ packaging features an Augmented Reality “Thrill Card” which gives players an up-close encounter of the Pandora environment. The “Thrill Card” becomes a portal into 3 different Pandora environments the Pandoran Rainforest, the Hallelujah Mountains and the Tree of Souls.

TranslateMedia’s Head of US Production, Daniel Crawford commented “We were thrilled to be able to use our experience of localizing gaming content to assist with the translation of the game. Coordinating translation teams whilst working closely with Arc Worldwide in order to achieve the best result possible was an exciting task. Arc helped us stay within the guidelines of the game and by following these guidelines we were able to adapt the game for each specific market”.

TranslateMedia has developed specialized service models for its growing number of gaming clients, providing services that expand their clients’ user base in new markets allowing them to distinguish themselves from their competition by speaking the user’s language.


About TranslateMedia:

TranslateMedia is one of the fastest growing global translation companies, with offices in London, New York, Hong Kong, Paris, Munich and Brussels. TranslateMedia has several thousand specialist translators and covers over 80 languages.
The company works primarily with the largest global firms (listed in global 1000, FTSE 250, CAC 40 or DAX 500) and provides round-the-clock service for technical, marketing and legal translations.

TranslateMedia is one of a shortlist of global agencies to be certified EN 15038:2006 – The highest quality assurance standard for translation services. Each translation comes with an individual warranty certificate offering 100% satisfaction guaranteed.

TranslateMedia has developed a special workflow platform for clients to post jobs from anywhere and at anytime online.

Need this press release in another language? Go to www.translatemedia.com for your local contact.

Daniel Crawford
Daniel.crawford@translatemedia.com
+1 (212) 796 5636