A Performance-Level, Lifestyle Accessories Company
Online PR News – 29-February-2012 – – Feb. 27, 2012 – Legendary Christian Hosoi, X Games medalist Ryan Decenzo and amateur skateboard prodigy Scott “Scooter” Decenzo will be representing AWSM Brand, a performance lifestyle brand that generates performance-level and quality accessories. The iconic AWSM sticker, which has popped up all over the action sports scene over the last two years, has evolved into the first generation of products that will make a statement in any sport. AWSM Brand gear will include high-end lifestyle and performance belts, wallets, hats, tees, hoodies, skate tools and backpacks in a variety of fun colors and materials, and will be available in the U.S. market beginning March 15, 2012.
The signature series for Hosoi and Ryan will be released in July. Five percent of sales from Hosoi’s line will go to feeding families in Cambodia and drilling wells to provide clean drinking water in Nicaragua.
A new innovative AWSM skate tool called the “LC” in honor of DC footwear rep from Texas and close buddy of AWSM, Luke Ceballos, who lost his life on Oct. 10, 2010 to a drunk driver. Proceeds from the LC, which was designed by Ceballos and his friends, will be donated to MADD in honor of his legacy.
For more information and the latest AWSM news, visit www.AWSMBRAND.com, or be a fan at www.facebook.com/awsmbrand and follow us at www.twitter.com/awsmbrand.
Join AWSM team riders Christian Hosoi, Ryan Decenzo, Scott Decenzo, Torstein Horgmo, Andreas Wiig, Mark McMorris and Craig McMorris in the countdown to AWSM’s launch, as it makes its way to your local skate shop and online channels this Spring.
ABOUT AWSM Brand
AWSM Brand is dedicated to creating premium products that perform and look as good as you do, without compromising fashion and fun in the meantime. What started with an iconic sticker has now grown into a line of accessories that deliver in both performance and style truly living up to its name. AWSM Brand was founded for the active individual who is striving to find products that meet the daily demands of their AWSM lifestyle.
Crystal Yang, AWSM PR, firstname.lastname@example.org, 310-940-2228