New York Internet Marketing Firm Explains the Skills to Look for in an SEO Marketer

Manhattan SEO firm, offering classes in Internet marketing, says that businesses, looking to hire an SEO expert, need to demand a certain skill set.

Online PR News – 27-February-2012 – New York, New York – “There are many so-called experts out there who claim to have the skills necessary to help propel a website to the top of the search engine results pages,” says Peter Crisafi, Vice President of dzine it, Inc., (, a leading Manhattan search engine optimization (SEO) and Internet marketing firm that offers SEO classes through its popular ExpressoSEO ( program. “However, today’s SEO expert needs a very specific skill set, making them an integrated SEO digital marketer; one who knows about on-page SEO and other integrated optimization tactics.”

Crisafi says that when a business looks to hire a search engine optimization (SEO) company, there are five incredibly important skills to look for.

Technical SEO

“SEO is all about keyword research and keyword stuffing,” explains Crisafi. “SEO is about making websites better in a very structured way, enhancing the chance of being found online, with the ultimate goal of generating traffic and conversions.”

Of course, on-page optimization is important, Crisafi notes, but it is critical that an SEO expert understands the technical side of SEO. This includes server-side settings, sitemaps, server response codes, rewrites, and so much more.

Social Media Marketing

Having social media skills doesn’t just mean being able to maintain Facebook, Twitter, and YouTube accounts, according to Crisafi. It means driving traffic from social networking sites.

“A good SEO expert knows how to create fan acquisition strategies, build Twitter followers, and optimize YouTube videos,” says Crisafi. “Using social media to build links is a critical part of a social media campaign, but an SEO expert needs to know how to generate traffic and acquire customers through social media.”

Link Building

“There are many legitimate ways to build links using directories, association sites, credible PR sites, and more,” says Crisafi. “These permanent links offer a longer shelf life than social media links.”
Crisafi says that internal linking is just as important as well and an SEO expert needs to be skilled in both external link building and internal link optimization.


Crisafi says that a good SEO expert understands the importance of site usability. This includes how objects are placed on a page, the usefulness of the information provided to users, and the site’s ease of navigation.

“Usability, along with a grasp of proper information architecture techniques, is crucial,” says Crisafi. “Information architecture helps organize a website’s content, determines folder structure, and helps to properly label website elements.”

Content Marketing

“Content is what ultimately engages users and it is a great tool for marketing,” Crisafi says. “So, it is essential that your SEO expert possess this skill.”

Crisafi says that an SEO expert should be well versed in both content creation and content distribution. A good SEO expert will be able to decide what types of content will have value to both the search engines and website users.

ExpressoSEO teaches on-site optimization techniques including the proper use of meta tags, copy writing and editing skills, keyword placement, proper navigation structure, site map creation, headline and content placement, and more. ExpressoSEO also trains students in off-site optimization including proper linking, Google webmaster tools, MSN webmaster tools, how to submit site maps, press release distribution, video marketing, and more. For more information, call 212.989.0813 or visit

About dzine it, inc.
Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

Copyright 2012 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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