The Silver Prospects direct marketing database of older consumers from Selectabase has been made available for businesses to search for free and purchase data online.
Online PR News – 10-February-2010 – – UK direct marketing company, Selectabase, has made its Silver Prospects mailing list available online for the first time.
Silver Prospects is a specially researched database of older UK consumers and is used by companies to promote a range of products and offerings, such as financial services, leisure products, holidays and charities.
Despite the recent recession, the grey market which Silver Prospects targets, remains an important segment for marketers.
Due to demographic trends the sector continues to grow in numbers, and the attitudes of mature consumers are rapidly changing, which can challenge many of the stereotypes of older people. This makes accurate marketing of the grey market using a segmented list like Silver Prospects more important than ever.
The Silver Prospects list contains three unique profiles which marketers can use to help target their campaigns to the right recipients;
- Gilt-Edged Lifestyles - The financial elite of the country - older consumers with the highest incomes.
- Mid-Life Affluence - Consumers in later middle age, looking forward to a comfortable retirement.
- Wealthy Retirement - The majority of UK pensioners, with a wide range of assets and income.
Silver Prospects has been made available on the Selectabase website through it’s Prospect download service, https://www.selectabase.co.uk/lists/onlineb2c/, which allows registered users to carry out unlimited free counts using range of criteria; location, income, age, gender, property type and so on.
Once a user has identified their ideal list selection, it can be purchased securely online and is then downloaded to the customer’s desktop within 48 hours. There are very low minimum orders and list prices start at just 10p per record, with prices varying according the number of records and output fields purchased.
Silver Prospects is one of the most popular consumer mailing lists offered by Selectabase, who specialist in providing targeted marketing data. For example other Selectabase lists target a range of consumer sectors such as motorists, home movers, home improvers, mobile phone owners, expats and those struggling financially.
Selectabase also provide a range of low cost tools that customer’s can use to clean their own lists, and ensure they meet their obligations under data protection legislation.