Meniga launches the new face of the online bank at Finovate Europe 2012

This year Meniga‘s focus was on bringing the power of PFM to the most used parts of online banks.

Online PR News – 29-February-2012 – – Stockholm, February 27th 2012

After winning Best of Show last year when unveiling the "Insights" section of its PFM solution, where PFM is made interesting and insightful through the use of "peer comparison", "gamification", "Social Media integration" and humour- Meniga was again shortlisted to demonstrate its solution in London on February 7, 2012 at FinovateEurope, a showcase of cutting-edge financial and banking technology innovations from leading established companies and hot new startups. Over 550 attendees witnessed firsthand the latest and greatest from 35 presenting companies including Meniga.

This year Meniga‘s focus was on bringing the power of PFM to the most used parts of online banks via its „Peace of Mind Banking“ project that is currently being implemented with one of Meniga's European retail banking clients. CEO Georg Ludviksson had this to say as he presented to the audience "Meniga is expanding its PFM Solution so that it completely merges with the traditional online/mobile bank, adding highly user-centric interfaces for several key online banking functions, such as bill-pay, alerts, and account presentation."

The interface de-emphasizes real accounts and actual balances and instead shows 'uncommitted balance' and virtual accounts that are better aligned with how people think about their money than traditional online banks. It allows users to automate routine tasks and includes an alert framework designed to bring peace of mind by alerting users before any bills goes unpaid or before any account's balance becomes too low to meet commitments and forecasted expenses. The solution responds to a market need of the retail banking sector: simple, clear, well designed, highly engaging actionable financial overview replacing the antiquated, sterile online banking interface most users see today.
„Sometime soon, "PFM becomes online banking," says Jacob Jegher, senior analyst for Celent, and what Meniga shared at Finovate, offers a vision of that.

About Meniga: –

Since 2008 Meniga has been building a Personal Finance Management (PFM) solution that rivals any other available in the world today in terms of functionality, usability, scalability and security. Powering the second oldest white-label PFM implementation in Europe by a retail bank with industry-leading PFM engagement and adoption metrics, Meniga is the European market leader in Personal Financial Management Solutions for retail banks with most PFM deployments in Europe to date. Meniga's focus is on mass appeal and driving engagement in the online bank while helping banks leverage PFM usage data to reach their strategic goals through personalized recommendations and segmentation

About Finovate: –
Founded in 2007, Finovate is a series of unique conferences that showcases the best new innovations in financial and banking technology via short, fast-paced demos (no slides allowed) and high-quality networking.