Penny Auction Site Launches Major New Website Feature - The Toolbar
02/24/2012 (, home of the best penny auctions on the Net, announces the release of a major new website feature, the BidCandy Toolbar.

Online PR News – 24-February-2012 – – For Immediate Release: (, home of the best penny auctions on the Net, announces the release of a major new website feature, the BidCandy Toolbar. The Toolbar provides important real-time visibility regarding bid placements, bid balances and enhanced online auction functionalities.

HONG KONG, CHINA,– FEB 23, 2012 – Leading penny auction site,, announced today the release of its highly anticipated Toolbar application, a widget designed to offer members easy access to a variety of online bidding features unique to penny auctions. Shawn Watson, General Manager of, and entertainment shopping industry veteran is thrilled with the release. “Our members have been asking for these features, and we are very pleased announce that they are now available. No other penny auction site offers a toolbar with this level of functionality. This release exemplifies’s commitment to continuous improvement and to the penny auction industry.”

The Toolbar provides penny auction players with real-time updates regarding the status of their bids as well as detailed information on currently active Bid Wizards – a flexible, automated bidding system. “On bidding sites in general, it’s vital that members always know how many bids they have in their account as well as current bid balances on automated bidding tools,” Mr. Watson said, “when you’re actively involved in an iPad auction or a MacBook auction, the last thing you want to do is run out of bids. The Toolbar ensures our members are always fully aware of the status of key account attributes, and can be used to make additional purchases with ease.”

“But that’s only the tip of the iceberg” said Watson. “Our goal is to offer the best penny auctions on the Net. To that end we have added a fully featured notification system for daily announcements, ensuring that our members never miss out on the latest discounts, promotions and contests. There’s also a section for tracking rewards and achievements where members can easily track VIP Bucks, Winner’s Tokens and Shipping Tokens. Lastly, the Toolbar includes a latency indicator that illustrates connection quality. We are trying our best to provide our members with everything they need to enhance their penny auction experience.”

Since its establishment in early 2011, has experienced rapid growth, a phenomenon Mr. Watson attributes to the web site’s user-friendly interface, dependable proprietary penny auction technology, and a commitment to providing secure and exciting penny auctions to members. “ is committed to taking entertainment shopping to the next level. Our goal is to make online auctions fun. This Toolbar is just one of many planned features to accomplish that.”

About BidCandy has quickly established a reputation as a leading penny auction venus. The web site is owned and operated by Entertainment Shopping Limited, a well-funded Hong Kong enterprise founded by investors with a track record of success in Internet-based activities; currently operating more than 50 web sites specializing in e-commerce, online games, entertainment shopping, and premium brands distribution. blends the excitement of online auctions, penny bidding, and Buy-It-Now shopping programs into a uniquely fun and engaging entertainment shopping experience.

Visit BidCandy on Facebook:
Follow BidCandy on Twitter: