The publishing industry in Australia is undergoing a tremendous shake-up with increased shift of readership to digital media over the past 12 months. Three quarters of smart phone owners report obtaining their news online.
Online PR News – 27-February-2012 – – Newstand sales of magazines have been stagnant over the past year. The only growth areas are in digital sales and in sales of magazine subscriptions. Acclaim Subscriptions, an online magazine subscription portal claimed that, sales of international magazine subscriptions in Australia have grown at a strong clip over the past year with 36% year-to-year increase in sales volume.
Sales of American magazines such as the J-14 magazine subscription from the USA has grown sales over 60% year to year with its appeal to teenage readers, discounted pricing and great content. More and more Australians subscribe to Family Circle magazine known for its modern take on things important to family life. Family Circle magazine, Better Homes and Gardens magazine along with Good Housekeeping magazine subscription are among the most popular women’s magazines in Australia.
Men’s golf magazines as well as horseracing magazines top the list of popular men’s magazines.
While international magazine subscriptions make a small part of the magazine subscription sales in Australia, they make for one of the fastest growing segments of the industry. Increasing interest in magazine subscriptions from the USA as well as fashion magazines from Italy and France and niche magazine subscriptions from UK drive the sales of discount magazine subscription in Australia. Monthly sales include discount magazine subscription to Family Circle magazine in February of 2012. In March of 2012, sale will include cheap subscription to Good Housekeeping magazine and additional 10 international magazine subscriptions on sale up to 30% off.
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Acclaim Subscriptions Australia predicts growth of the market in the range of 40-52% year to year in 2012 driven by availability of discounts on magazine subscriptions and ease of ordering magazines online. Ability to pay for magazine subscriptions by PayPal and credit cards is a major convenience that is available beginning on February 15, 2012 to Australian magazine subscribers.