A recent Times Private Treaties campaign showcased the power of brand campaigns for the retail high street including Provogue, Gitanjali Jewellery and Pantaloon.
Online PR News – 09-February-2010 – – A recent Times Private Treaties campaign showcased the power of brand campaigns for the retail high street including Provogue, Gitanjali Jewellery and Pantaloon.
The Indian retail market, which is the 5th largest in the world and one of the fastest growing sectors in the country, comprises of organized and unorganized players and thereby presents unique challenges to the entrants.
Pantaloon Retail, Provogue and Gitanjali, leading brands in fashion clothing & accessories and branded jewellery are examples of recent Indian retail entrants that have successfully overcome these challenges with their business acumen and branding strategies reports www.justinvested.com.
Gitanjali Retail, recognized as one of the leading Indian jewellery retail brands, was launched when the concept of branded jewellery was unheard and unfamiliar. Jewellery segment, at that time, was dominated with unorganized players and largely driven by relationship with family jewellers. Therefore, the challenge was two-fold. One, to create the brand Gitanjali and two, to bring a paradigm shift in the approach of customers towards branded jwellery. Brand campaigns were created jointly with Times Private Treaties addressing both issues. Today, the company has become a definitive word in luxury jewellery and retail jewellery amongst Indian customers.
Provogue, another retail entrant has become a benchmark for fashionable yet affordable clothing. With some of the leading Bollywood stars as its brand ambassadors including Hrithik Roshan, Provogue is recognized as the retail brand success story. Their association with Times Private Treaties has enabled them to build a strong retail brand by creating and executing successful advertising strategies without putting stress on their cash flow. The Times Private Treaties business model is designed to share risk, accelerate growth and create value for the brand in the long term.
Adding to the list of successful retail companies associated with Times Private Treaties is Pantaloon Retail. Pantaloon Retail is the flagship brand of Future Group. The company with brands across various retail segments such Big Bazar, Food Bazar, Central and Pantaloons, enjoys high recall across categories. With over 15 million sq feet of retail space in 73 cities and revenue of over $ 1 billion in the latest financial year, it is recognized as one of the biggest retail chains with more than 1000 stores across the country.