Halfords Tent Range Goes Digital
02/21/2012

Halfords will be the first national retailer to have a QR code linking to a video of each of the twenty-six tents in its range.

Online PR News – 21-February-2012 – – Halfords will be the first national retailer to have a QR code linking to a video of each of the twenty-six tents in its range.

Halfords has created 360° virtual videos of every tent and tent pack in its 2012 camping range. Customers will be able to access these videos through the product pages on Halfords.com; or by visiting stores and using a smartphone to scan a QR code next to the tent they want to see, from a tent menu on their POS.

Matthew Banks, Assistant Product Manager for Tents and Camping Accessories says: “These virtual videos give our customers the opportunity to see a tent they want to buy from every angle, along with detailing, features and dimensions. It combats the problem of not having display models in-store where floor space may be limited.”

For more information visit www.halfords.com. To see a virtual tent video visit here: http://bit.ly/xfmRdn

Notes to Editors:

380 stores will have tent POS by 1st March, all videos will be live by 1st March.

The Group is the UK’s leading retailer of automotive, leisure and cycling products and, through Halfords Autocentres, is also the UK’s leading independent car servicing and repair operator.

Halfords employs approximately 11,000 staff and sells over 12,000 different product lines with significant ranges in car parts, cycles, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment.

Halfords’ own brands include the in-store Bikehut department, for cycles and cycling accessories, Apollo and Carreracycles and exclusive UK distribution rights of the premium ranged Boardman cycles and accessories. In outdoor leisure, Halfords sells a premium range of camping equipment, branded ‘URBAN Escape’. Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a “werepair” service for cycles

Halfords customers shop at 466 stores in the UK and ROI and at Halfords.com for direct home delivery or pick-up at their local store. Halfords Autocentres operates from 227 sites nationally and offers motorists dealership quality MOTs, repairs and car servicing at more affordable prices.

For more information contact:

Sara Leung
Halfords
t:01527 513 315
e: sara.leung@halfords.co.uk

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