IBM will develop and integrate David Jonesâ€™ online web design, its application development, social media, promotions, analytics and reporting as well as back end capabilities for order and inventory m
Online PR News – 20-February-2012 – – David Jones Limited (DJS) announced that following an extensive and detailed tender process it has appointed IBM as the provider of its new multi-channel retail (MCR) systems platform.
Under the terms of its appointment IBM will develop an end-to-end multi-channel e-commerce platform (the IBM Smarter Commerce Solution) for David Jones that will enable it to provide customers with a seamless customer experience across its physical stores, its online stores and mobile devices.
IBM will develop and integrate David Jonesâ€™ online web design, its application development, social media, promotions, analytics and reporting as well as back end capabilities for order and inventory management and fulfilment.
David Jonesâ€™ IBM Smarter Commerce Solution will leverage the knowledge, expertise and leading practice models that IBM has implemented for major department stores globally. These retailers have successfully utilised IBMâ€™s Smarter Commerce Solution to significantly transform themselves into multi-channel retail businesses which deliver profitable growth.
David Jones CEO Paul Zahra said, â€śOur appointment of IBM to deliver an end-to-end MCR platform, in addition to our increased investment in technology including a new POS system is indicative of our new strategic focus and commitment to transforming our business into a fully integrated multi-channel retailer.â€ť
The IBM arrangement and the Companyâ€™s investment in technology and information systems will be funded from its annual capital expenditure throughout the rollout of its MCR strategy. Further details about the rollout of the Companyâ€™s MCR Strategy and key milestones will be provided as part of the Companyâ€™s Investment Market update.
David Jones Group Executive Retail Services Antony Karp said, â€śIBM has a proven international track record of delivering successful end-to-end MCR platforms for department stores. Having seen t
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