SuccessWorks CEO and Web Copywriting Expert Heather-Lloyd Martin to Speak at SMX West 2012

SEO copywriting pioneer Heather Lloyd-Martin recently named a “Top Women in SEO” is a featured speaker at the upcoming Search Marketing Expo West February 28-March 1, 2012 in San Jose, CA.

Online PR News – 20-February-2012 – – San Jose, CA – SuccessWorks, an SEO copywriting and training firm, announces CEO Heather Lloyd-Martin will speak at SMX West 2012 in San Jose, CA. Lloyd-Martin will discuss “The New Killer Content” and the latest techniques in SEO copywriting on Thursday, March 1, from 9-10:15 a.m.

A fifteen-year web copywriting veteran and finalist in “The Top Women in SEO” Heather Lloyd-Martin’s presentation will discuss how to write and repurpose "Panda-safe" content.

Lloyd-Martin states,“This is a great session for marketing directors, site owners and copywriters who want to learn how to create 'Panda-safe," sharable content. I'm honored to be speaking with some of the best minds in the business."

As part of the "The 'New' Killer Content" panel, Lloyd-Martin will join speakers: Shari Thurow, Founder and SEO Director of Omni Marketing Interactive, and John Wuebben, CEO of Content Launch. Chris Sherman, Executive Editor of Search Engine Land and SMXWest co-chair, will moderate the panel.

About SuccessWorks
For 15 years, SuccessWorks has been writing Web copy for publishers, Fortune 500 companies, ecommerce sites and B2B companies. The SuccessWorks SEO Copywriting Certification Training, endorsed by and AWAI, is the only industry-endorsed training program focusing on Web site and social media writing.

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