Tele2 released the first advance top-up service in Lithuania with AvansAir™

Tele2 becomes the first mobile network operator in Lithuania to provide on-demand advance top-up service called “URGENT TOP-UP”. Pildyk prepaid customers running out of credit and unable to recharge through the use of other methods now can immediately increase their balance by borrowing with a simple SMS.

Online PR News – 05-February-2012 – – Tele2, the most popular mobile network operator in Lithuania, today announced a strategic partnership with MicroCDP in which Tele2 acquires outsourced services to enable its advance top-up service allowing their Pildyk prepaid customers to borrow small amounts of units to be added on their account balance. The outsourced services to MicroCDP include bad debt risk mitigation, development and provisioning of supporting information technology system, operation, maintenance and administration of this service.

“In demonstration of our commitment to be there when our customers need us most, we started the provisioning of URGENT TOP-UP, a unique, convenient and affordable advance top-up service for our Pildyk prepaid customers anytime, anywhere, by sending a simple SMS.” said Petras Masiulis, Chief Executive Officer of Tele2 Lithuania. “With the objective to further increase customer satisfaction, through URGENT TOP-UP service we provide our Pildyk prepaid customers from all income levels an affordable convenience, 24 hours a day” he added.

URGENT TOP-UP is available to all Pildyk prepaid customers who has a valid subscription for more than 6 months with minimum recharge of 5 Litas done during the last 4 weeks and have no outstanding debt.

Service can be initiated by sending a free SMS with the text of “SOS” to phone number 1553. The qualifying Pildyk customers will have 2 Litas immediately added to their balance on advance basis and will be charged a sum of 2 Litas plus 0.50 Litas service fee, Total 2.50 Litas at the time of their next recharge.

To learn more about URGENT TOP-UP, visit

“Mobile Network Operators throughout the world want to affordably achieve quicker time to market with their services to gain competitive advantage.” said Mehmet Iyimen, Chief Executive Officer of MicroCDP. “By utilizing Plus Units Inc.’s deep expertise and AvansAir™ service framework in Tele2 Lithuania, we proved once again that we can enable the successful launch and operation of a uniquely tailored advance top-up service in the space of less than three months at no cost, complexity or risk to the operator” he added.

To learn more about AvansAir™, visit

About Tele2

Tele2 is one of Europe's leading telecom operators, always providing the best deal. Tele2 has 34 million customers in 11 countries. Tele2 offers mobile services, fixed broadband and telephony, data network services, cable TV and content services. Ever since Jan Stenbeck founded the company in 1993, it has been a tough challenger to the former government monopolies and other established providers. Tele2 has been listed on the NASDAQ OMX Stockholm since 1996.

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About MicroCDP

MicroCDP is an international business and channel development company that specializes in global aggregation of intellectual properties, capital and expertise in order to enable provisioning of next generation business solutions. MicroCDP’s most fundamental value proposition is to maximize its Partners' returns, accelerate their time to market, increase their market coverage and reduce their risks by joint-venturing with them from inception to operation under various innovative business models. MicroCDP is the master distributor of Plus Units Inc. for its AvansAir™ service framework.

For more information, visit