SAPinsider Publishes New Article — “Business Value Unwired — The Key to Mobile Success”

SAPinsider magazine announces that a new article, “Business Value Unwired — The Key to Mobile Success” by Oliver Betz, is now available in its January-March 2012 issue.

Online PR News – 03-February-2012 – – The prevalence and ease of use of mobile devices in our personal lives has left some companies believing that mobility is easy. However, the complexity of developing and maintaining an enterprise mobility strategy and solution set can quickly shatter this belief. In this article, you’ll learn how SAP, using their co-innovation approach, works closely with customers to help them navigate the waters of enterprise mobility and come up with a mobile solution that's the perfect fit for their company.

“Business Value Unwired — The Key to Mobile Success” by Oliver Betz, is now available at The article can also be found on page 36 of the January-March 2012 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.

About the author
Oliver Betz is Global Program Director for Mobility at SAP Custom Development. In this role, he is responsible for analyzing the business potential in mobility and defining, establishing, communicating, and executing the SAP Custom Development mobile strategy. Oliver began his career at SAP in 2000 as a Platinum Support Consultant in the area of SAP CRM and held many other roles at SAP before joining the SAP Custom Development team in 2008.

About SAPinsider
SAPinsider is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. Sponsored by SAP, SAPinsider is the leading magazine devoted to the SAP community worldwide, providing strategic guidance and advice from executives, experts, and partners. For more information and to activate your free subscription, visit Follow SAPinsider on Twitter at SAPinsider is published by WIS Publishing.

About WIS Publishing
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit

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