Bath based supplier of uniquely different home-ware report record-breaking success thanks to new email marketing campaign.
Online PR News – 03-February-2012 – – Demonstrating once again their flair for everything innovative and inventive, supplier of visionary home-ware designs, Creatively Different Roller Blinds, have taken a unique approach to business-to-business sales in their latest email marketing campaign.
Rather than distribute a plain and ordinary email detailing who they are and what they offer, Creatively Different have elected to speak to the hearts and minds of prospective design agencies with a simple yet clear, creative and brilliantly clever pitch.
Laid out in the style of a comic strip, the email instantly grabs the reader’s attention and pulls them into the heart of the story. The strip details precisely what Creatively Different are offering together with its benefits to the reader and clear ‘next step’ instructions.
Managing Director at Creatively Different Blinds, Alistair Archer said, “I’d tried email marketing before with little success. It quickly became clear why: the emails being distributed just didn’t stand out. This is when I decided that I needed to follow the ethos of my business and think outside the box.”
“The end product certainly couldn’t be more different from the type of marketing messages I was sending before. We’ve had a great response so far, and I have high hopes for the remainder of this campaign and similar future campaigns. “
In addition to the unanticipated success of their latest marketing campaign, Creatively Different are thrilled to publicise positive PR in aid of one of their associated artists.
Established artist Deborah Azzopardi, best known for her ‘pop art’ style has been working alongside Creatively Different for some time now, with five of her most famous pieces now available for purchase in roller blinds form.
Yet Deborah has also been enjoying unanticipated levels of success in Ikea, where the sale of her piece ‘Sssshhhh!’ has propelled into place as one of the home retailers top products. This is great news for Creatively Different who hope that fans of Deborah’s work may choose to complement their ‘Sssshhhh!’ with a roller blind showcasing one of her many other brilliant pieces.
Creatively Different Blinds are represented by online marketing agency, Boom Online Marketing. For more information on Boom, please visit www.boom-online.co.uk. For more information on Creatively Different Blinds, please visit www.creativelydifferentblinds.com.