Greenply breaks record of largest Graffiti Wall in India

Makes entry to Limca Book of Records

Online PR News – 03-February-2012 – – Kolkata, 29th January 2012: Greenply, India’s largest interior infrastructure company, renowned for innovative marketing, yet again creates a mark, with its “Greenply Always Hoyenga- Largest Graffiti Wall in India”. In sync with its new campaign, Always Hoyenga, Greenply emerged with another out of the box consumer activation program organized today at City Center 1, Kolkata. It created the largest graffiti wall which has made entry into the Limca Book of Records.

With the core thought of amplifying “Always Hoyenga” on ground and build a high recall, Greenply has established a single frame of 5040 Sq Ft. (960ft x 5.25ft). ft. graffiti wall which was full of wishes from people across India. Similar graffiti painting events were organized in Delhi, Mumbai, Hyderabad and Bangalore where people had participated in large numbers to express their wishes- ‘Kya Kya Hoyenga’. The mega event in Kolkata was a culmination of these graffiti painting events that had taken place in various cities across India.

Speaking on the occasion Mr. Alex Joseph, Vice President- Marketing & Communication, Greenply Industries Ltd. said, “It is a prideful moment for us to break all previous records and enter the prestigious Limca Book of Records by creating the largest graffiti wall. I would like to take this opportunity to thank everybody who came forward to make this possible. This is not a record for Greenply Industries but it’s a record created by the people of India by coming together and sharing their dreams with everybody.”

This Graffiti painting contest received a massive response from public. People from all age groups participated in large numbers and lots of wishes were gathered on the Graffiti wall. Along with Graffiti painting, there were many on site games also that were organized.

The Always Hoyenga campaign by Greenply has already been creating a buzz amongst public. Being a rhythmic ad, the TVC is catching up tremendously among the viewers. The campaign is aimed at making durability more relevant and fresh for the audiences. With the ongoing new ad campaign comprising of various mix of media, the company has yet again proved its pioneering zeal to creatively marketing its offering whether it is through ATL or BTL means.

Greenply Industries Limited (GIL) is the leader in plywood and laminate industry in India with a whopping turnover of Rs. 1420 crore. With 25 years of experience in the sector, a strong retail network, 32 branches across India, and presence in over 300 cities, Greenply Industries Limited is committed to provide international quality products to its customers. With focus on adopting eco-friendly manufacturing approaches to meet client’s expectations, Greenply is backed by a strong know-how and a dedicated team which delivers flawless products to customers.