BOARD OF DIRECTORS APPROVES ACQUISITION OF FIT/SOLUTIONSTM
01/31/2012

MAVERICK SPORTS MANAGEMENT, INC. today announced that its Board of Directors has approved the acquisition of FIT/SOLUTIONSTM, a Tampa-based firm engaged in the business of marketing and sales consulting exclusively to the personal fitness industry.

Online PR News – 31-January-2012 – – FOR IMMEDIATE RELEASE:

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BOARD OF DIRECTORS APPROVES ACQUISITION OF FIT/SOLUTIONSTM

Tampa, FL, January 30, 2012, MAVERICK SPORTS MANAGEMENT, INC. today announced that its Board of Directors has approved the acquisition of FIT/SOLUTIONSTM, a Tampa-based firm engaged in the business of marketing and sales consulting exclusively to the personal fitness industry. The transaction will allow Maverick to extend its sports marketing, strategic planning, and brand management services to health club chains, wellness clinics, personal trainers, nutritional supplement suppliers, and other members of the personal fitness industry. The transaction was approved by written consent of a majority of the company's common shareholders at a meeting held January 5, 2012.

Under the terms of the acquisition, Maverick will receive substantially all of the Fit/Solution’s business assets and will retain Jared Dotoli, its founder, as a marketing consultant.

FIT/SOLUTIONSTM is one of the premiere sports sales and marketing firms in the Tampa Bay area. It provides web design, sales consulting, and marketing support exclusively for health club franchisees and personal trainers throughout Florida.

Mark Marchetta, CEO of Maverick, said, "This is a tremendous development for us and our shareholders. In addition to the bright future prospects represented by the growth potential in the personal fitness industry, it provides us with enormous opportunities to partner our client’s brands with well-known fitness and nutritional supplement brands."

Based in Tampa, Florida, MAVERICK SPORTS MANAGEMENT, INC. is a global sports, fashion, and media marketing agency. It provides comprehensive marketing, strategic planning, and business consulting services and is engaged in the identification, development, and representation of talented athletes, coaches, entertainers, models, and public figures across the sports, entertainment, fashion, and media industries. Acting through its affiliate, Maverick Interactive, Inc., it is also engaged in the independent production and distribution of sports-related films, music, TV programming, and other media properties and events around the world.

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