ICICI Bank Internet Banking launched the Bank Account app for Facebook on January 1,2012 - marking a paradigm shift in the sphere of financial services.
Online PR News – 29-January-2012 – – Mumbai - ICICI Bank Internet Banking launched the Bank Account app for Facebook on January 1,2012 - marking a paradigm shift in the sphere of financial services. The 'Bank Account' App is a breakthrough innovation, a first of its kind that brings banking services to the social media platform. It provides convenience by enabling customers to get access to their accounts while on Facebook. The application would also serve as another digital channel for customer service in addition to Internet and Mobile Banking, and enable the bank to be present in a medium where self-directed customers spend a large part of time.
The 'Bank Account' App on Facebook currently provides the following features :
1]Various theme options to provide a preferable interface to the customer,
2]Customers can view their account details,
3]Customers can check their mini statement,
4]Customers can raise stop cheque requests,
5]Inquire about cheque status and
6]Raise service requests like applying for debit card, cheque book etc.
The ease of use of the service is as simple as adding a new app like Farmville or a zyngapoker to your Facebook account with a secure 2-step authentication process and provides a user-friendly interface to avail a bouque of banking services. The app provides a comprehensive information on the various details requested by the customers.
Customers can easily register for the service by visiting https://apps.facebook.com/icicibankonfacebook/ and entering their ICICI Bank Debit Card number linked to the account and their ATM pin in step 1 of authentication. In the next step, the customer requires to setup a numeric pin for which will act as the login password for the subsequent sessions. The app also provides security options like virtual keyboard to enter pin and captcha facility.
The app is extremely safe to use as it is hosted on secure ICICI Bank servers and is made available on Facebook through a secure SSL connection. ICICI Bank does not transfer any data to Facebook. The customer's bank account information can only be accessed by customer using the 'Bank Account' App on Facebook after successful registration which incorporates strong 2 factor authentication and setting up a personalised password by the customer.
Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.
About ICICI Bank Limited
ICICI Bank is India's second-largest bank with total assets of Rs. 4,062.34 billion (US$ 91 billion) at March 31, 2011 and profit after tax Rs. 51.51 billion (US$ 1,155 million) for the year ended March 31, 2011. The Bank has a network of 2,548 branches and about 7,440 ATMs in India, and has a presence in 19 countries, including India.
ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management.
ICICI has bagged many awards in various areas of banking excellence. Some of the top awards include being voted for second year in a row as the “Most Tech-Friendly Bank" (by Businessworld), Ms. Chanda Kochhar, Managing Director & CEO topping the list of "India's 50 Most Powerful Businesswomen" (by Fortune India). ICICI bank was also ranked 2nd in the banking sector and 10th in the overall "BT 500 India's Most Valuable Companies" (by Business Today).
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