Bargain-Hunting Brits Get Web Savvy

When it comes to sniffing out a bargain, we Brits can't get enough, according to new research from

Online PR News – 09-June-2009 – – June 2009 - When it comes to sniffing out a bargain, we Brits can't get enough, according to new research from

Whether it's the economic climate or just plain old thrift, 44 per cent of us now regularly use money-saving websites and articles to get a good deal, says the survey.

And 32 per cent of Holiday Extras® customers admit to being swayed by special offers. Women are the biggest bargain-hunters with ten per cent more ladies than men declaring their love for a discount (37 per cent of females against 27 per cent of males).

Even those consumers who don’t actively seek out bargains all the time will research the best prices for major purchases (16 per cent).

In the online poll, Holiday Extras found that just eight per cent of customers buy what they want, when they want, regardless of cost.

Mike Whiting, managing editor at Holiday Extras, said: "Over the past few years, price comparison websites and money-saving articles have changed the way we shop.

"At Holiday Extras we check scores of prices every day to try to ensure we offer our customers the best deals around. We even publish some of our competitors’ prices alongside our own to save our customers the effort of trawling through lots of websites.”

For holiday finance advice, check out


Note to editors

The results of this release are based on the responses of 970 Holiday Extras customers taken during May 2009.

At Holidays Extras you can choose from a range of different services which include pre-booked airport lounges, travel insurance and gatwick parking.

Holiday Extras are an award winning travel company. Just a few of our awards include:

- Travel Weekly Awards - Best Holiday Add-ons & Best Travel Trade Website

- Travel Bulletin Awards - Best Holiday Add-ons

- Channel Chamber Awards - Innovation in Technology Award

Some fast facts about Holidays Extras:

- Turnover of £165 million per annum

- 104,000 airport lounge bookings a year

- Offer hotels at 25 UK airports

- 900 employees in the UK and more than 70 in Germany

Holiday Extras,
Ashford Road,
United Kingdom
CT21 4JF
01303 816 335

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