Brooklyn-based SEO company Ajax Union is inviting online business owners to attend its free webinar on on-page SEO.
Online PR News – 29-January-2012 – – Internet marketing agency Ajax Union is currently promoting its upcoming free webinar on on-page SEO (Search Engine Optimization), a crucial strategy for online businesses. With registration available at http://www.AjaxUnion.com/webinar, the SEO company webinar is scheduled for Thursday, Jan. 26, 2012 at 12 p.m. and will cover the essential elements every website should have, among other important topics.
A significant branch of search engine marketing, on-site SEO concerns the targeted improvement of a website's content to bolster its search engine rankings. At many online marketing companies, on-site SEO techniques are employed in conjunction with off-site campaigns, which involve external content creation in the form of blogs, articles, and social networking activities, among other means.
"Without on-site SEO, even the most intensive off-site SEO campaign can only go so far. A lot of people don't realize that when Google looks at a website, it doesn't see fonts, pictures, and videos; it sees code. On-site SEO is the process of enhancing that code as much as possible so that Google and other search engines get a clear picture of what your website is about," said Shani Muschel, a Vice President at the SEO company and the host of the upcoming webinar.
The small business internet marketing webinar will feature an introduction to on-site SEO page elements, including visible on-page content, header and title tags, and meta information. Each an important signal for Google and other search engines, these elements should be both optimized and working in-line with any additional national or local internet marketing efforts a company is pursuing, Muschel noted. For example, if an off-site blogging campaign is focusing on e-commerce keywords such as "luxury sunglasses" and "designer sunglasses," those keywords should also be featured on the site seeking promotion.
"If you own a website, on-site SEO must be a part of your marketing strategy. Optimizing your page content and meta-information with keyword-rich content is an essential component to improving your search engine rankings and boosting your traffic from Google and other engines. All of the major online marketing companies, including Ajax Union, put on-site SEO at the top of their check-lists," Muschel said.
An SEO company since 2008, Ajax Union offers its popular AnewB and OnPage Factor plans for off- and on-site SEO, respectively. Clients are recommended to subscribe to both SEO packages, although the internet marketing agency also recently began to feature certain essential on-site SEO activities in the AnewB package so even clients with small budgets can benefit from coordinate on-site efforts.
The on-site SEO webinar is the latest in Ajax Union's series of national and local internet marketing webinars, which have also covered blogging, social media, and reputation management. Alongside these free webinars, the search engine agency also offers affordably priced Google Seminars throughout the New York area, which are hosted by Google Certified Trainers Joe Apfelbaum and Zevi Friedman, Ajax Union's CEO and President.
To get more information about Ajax Union, find the online marketing company at http://www.AjaxUnion.com or contact a representative via phone at 800-594-0444.