Pride Family Brands Officially Launches YouTube Channel Featuring Videos To Educate, Inform

Establishing a Channel on YouTube, Pride Family Brands, manufacturer of luxury outdoor furnishings offers casual retailers insights and information via video format from company and industry experts -- hosted by Jamie Sorcher, Resident Lifestyle Expert.

Online PR News – 27-January-2012 – – Pride Family Brands, designer and manufacturer of award winning cast aluminum casual furniture, announces the launch of its Pride Family Brands YouTube Channel at The channel provides easy online access to product and profiles through a growing library of videos produced by or featuring Pride Family Brands.

“In less than three minutes, the Pride Channel can offer retailers, their sales personnel or their customers multiple opportunities to gain fresh information about our award-winning products as well as the latest insight from company and industry experts,” said Steve Lowsky, president, Pride Family Brands. “This electronic platform is the latest component in Pride’s strategy to better serve our customers utilizing online and new media.”

Pride Family Brands’ online marketing strategy also has included the launch of Pride social media sites on Facebook and Twitter, a company blog, Outdoors With Pride and electronic email marketing campaigns. Future plans include a blog by Jamie Sorcher, Pride Family Brands’ Resident Lifestyle Expert as well as a complete website redesign.

Sorcher, serving as host and spokesperson within several videos on the Pride channel, offers a casual yet informative perspective during product tours and interviews including casual retailers and company and industry experts.

To subscribe to the Pride Family Brands YouTube channel, individuals can visit and click on the “Subscribe” button. Comments and video topic suggestions are welcome and encouraged at the site.

For more information about Pride Family Brands and their distinguished lines of casual furniture visit or contact 954-735-9800.