Only 3 Weeks Before the 10th Annual World Food Technology & Innovation Summit 2012 is Taking Place!
01/25/2012

This year’s World Food Technology & Innovation Summit will take place on the 29th February - 1st March 2012 at the City West Hotel, Dublin, Ireland. There are a limited number of delegate places left. You can secure your place on our website www.foodinnovate.com/or call us on +44(0)20 7202 7690.

Online PR News – 25-January-2012 – – This year’s World Food Technology & Innovation Summit will take place on the 29th February - 1st March 2012 at the City West Hotel, Dublin, Ireland. There are a limited number of delegate places left. You can secure your place on our website www.foodinnovate.com/or call us on +44(0)20 7202 7690.

The 10th Annual Food Innovation Forum gathers the world leaders in food research and development, food innovation, and new food product development to debate, and shape the future of the food industry. This programme highlights the most effective strategies, tools and techniques to maximise food research and development to improve competitiveness and profitability in new market conditions.

The programme will feature key topics such as:

•Optimising the food innovation process
•New food research and development strategies
•Successfully communicating with evolving ethical consumer mindsets
•Taking long term vs short term approaches to sustainability
•Harnessing the power of social media to create new consumer interaction and food innovation strategies
•Preparing the food innovation pipeline for 3 possible future economic scenarios
•Strengthening the brand against private label competition
•Capitalising on the growth in premium and luxury food sales
•Incorporating new disruptive technologies into the food innovation strategy

The conference structure is designed to help you:

•Learn how to target increasingly sophisticated post recession consumers
•Understand the new perception of value
•Communicate true expressions of honesty to fully connect with consumers
•Create food simplicity and communicate the inherent benefits
•Understand the latest health trends and how they will impact innovation
•Strengthen your brand against the private label invasion
•Develop a successful social media marketing campaigns
•Ensure you become a first in class brand and leave the rest behind

Speakers include:

•Todd Eden, Head of Technical Innovation, Britvic Soft Drinks Ltd
•Roger Leech, Open Innovation Portfolio & Scouting Director, Unilever
•Edward Burgers, R&D Director SLIF, Sara Lee
•Ian Noble, Senior R&D Director - Breakthrough Foods Innovation Europe, PepsiCo
•Helen Munday, Director Scientific and Regulatory Affairs, Coca-Cola North West Europe and Nordics
•Richard Ebenbeck, Director - Consumer and Market Insights, Wrigley

The WTG event structure composes of presentations with current themes, panel discussions and workshops. In addition pre-arranged one-to-one meetings enable close networking possibilities. Delegates and Sponsors will meet only those who express mutual interest in a personal meeting to maximise possible business connections at the event.

Event Facts and Figures:

-10th Annual World Food Technology and Innovation Summit is a 2 day conference
-The dates have been set for 29th February - 1st March 2012
-The event is taking place in Dublin, Ireland offering delegates the rare opportunity to meet with other attendees, arrange one-to-one meetings with leading speakers Unilever, PepsiCo, Wrigley and Coca-Cola
-Around a 200 end users are to be expected
-Visit www.foodinnovate.com/ or call +44 (0) 2072027690 for further information