Press Lists Are As Important As The Press Releases Being Pitched, Says Punch
01/20/2012

If press lists aren’t precise and include not only the appropriate publication but the appropriate journalist within the publication, the campaign is at risk of falling at the first hurdle, says PR, social media and SEO agency, Punch Communications

Online PR News – 20-January-2012 – – Every PR professional will invest a lot of time researching, writing and perfecting a press release ready to launch their clients into the eyes of the target audience but, if the press lists aren’t precise and include not only the appropriate publication but the appropriate journalist within the publication, the campaign is at risk of falling at the first hurdle, says PR, social media and SEO agency, Punch Communications.

Creating accurate press lists can take hours, if not days, to complete but it is a vital investment for any PR agency to give them the maximum chance of success.

Ben Leuty, account manager at PR, SEO and social media agency, Punch Communications, said: “Press lists are at the heart of every public relations campaign - without them, PR consultants are effectively going into battle blind. Very rarely will there be a second chance to pitch a press release so getting it right and speaking to the correct journalist at the appropriate publication can of course be a decisive factor in the outcome of the campaign.

“There are myriad options when it comes to media list software so targeting the appropriate publications should not be a problem. The difficult part, that takes the time, is researching and selecting the correct journalist within the publication for the release. Take a general merger and acquisition press release for example, finding suitable media outlets is a quick process but from there, many will have journalists listed under an ambiguous job title such as ‘business writer’. There’s very little point in just selecting a ‘business writer’ without further, detailed research due to the many facets that can fall under the title ‘business’. Here it’s important to discover which one specialises in and writes about mergers and acquisitions – and even then, it’s advisable to look online at previous examples of their work to ensure complete suitability.

“Most will take a large amount of time to complete but it’s a job worth doing well as without accurate lists detailing specific and appropriate journalists, there’s little point in spending so much time and taking so much care in creating a release to pitch.”

Punch Communications offers an integrated approach to media campaigns offering traditional PR, including technology PR, social media and SEO as single or multiple elements. For more information, please visit www.punchcomms.com

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Punch Communications offers an integrated approach to media campaigns offering traditional PR, including technology PR, social media and SEO as single or multiple elements. For more information, please visit www.punchcomms.com

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