izmocars Appoints Mike Martinez as Chief Marketing Officer who will be Responsible for all Marketing Functions at izmocars, as well as Product Management Ownership for izmoIndY, the Company's New Automotive Business Platform.
Online PR News – 02-February-2010 – – SAN FRANCISCO -- izmocars, (www.izmocars.com) the leading internet business solutions provider for the automotive industry that helps dealerships sell more cars while also streamlining cost for every department in the
dealership, today appointed Mike Martinez to the newly created position of Chief Marketing Officer.
In this role, Martinez will be responsible for all marketing functions at izmocars, as well as business development and product management ownership for izmoIndY, the company's soon-to-be-released Web 3.0 operating platform. He will report directly to Tej Soni, izmo's president.
Building on its history as one of the premier providers of dealership web marketing solutions (http://www.izmocars.com/products/izmorainmaker.html), izmocars has assembled a formidable suite of business applications and services that address nearly every aspect of dealership operations including digital marketing, organic search, CRM, accessories merchandising, service scheduling, and owner marketing, as well as dealership training, and consulting services.
izmocars is a division of Logix Microsystems, which was recently named as a Deloitte Technology Fast 500 Asia Pacific company for the third year in a row. In order to continue its aggressive growth strategy and actively engage the business community and external markets to prepare for izmoIndY along with other new product releases in 2010 the company created the new position of Chief Marketing Officer.
"izmocars is intensely focused on delivering innovative technology and services that maximize the dealer's return on their marketing investment," said Tej Soni, President of izmocars. "Mike has had an excellent track record in our industry as an execution focused thought leader, as well as having impressive operational experience. His appointment to this new position of Chief Marketing Officer will help izmocars deliver on its tremendous promise."
Commenting on his new position Martinez stated, "izmocars is a dynamic and innovative company and the development of the izmoIndY platform is particularly exciting. I'm thrilled to join the management team and help ensure izmocars success."
Martinez was executive vice president of products and strategy at
OneCommand, responsible for OneCommand's corporate and product strategy, technology, and product development. Prior to his time at OneCommand, Martinez was president and CEO of Four Creeks, a company he co-founded, which was acquired by OneCommand in 2006. Before becoming an entrepreneur, Martinez served as the vice president of sales, marketing, and products for The Cobalt Group for four years. He also served for five years at Lucent Technologies as general manager of CRM marketing, and for seven years in a variety of marketing roles at Microsoft. Martinez holds an MBA from Pacific Lutheran University.
About izmocars (www.izmocars.com)
izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and AddOnAuto (http://www.izmocars.com/products/aoa.jsp) - an In-Store Accessories Sales Solution. izmocars is also the largest producer of Interactive Media Content for the automotive industry.
Founded in 2002, izmocars services some of the most successful eDealers in the country. izmocars is based in San Francisco, with offices in Long Beach, CA, Chattanooga, TN, Philadelphia, PA, and Brussels in Europe.