Sterling Design™ adds global dimension to The TOY Hotel
01/17/2012

Chandigarh – January 17, 2012: Preferred Hotel Group™, a leading provider of Sales, Marketing and Revenue Management support to independent hotels around the world.

Online PR News – 17-January-2012 – – Chandigarh – January 17, 2012: Preferred Hotel Group™, a leading provider of Sales, Marketing and Revenue Management support to independent hotels around the world, today tied up with the city’s first and only fashion hotel, TheTOYHotel in Sector 34, with the brand tag of ‘Sterling Design’.
“Building on our strong global presence, Preferred Hotel Group is focused on growing and developing our brands in South Asia. We are glad to welcome The TOY Hotel aboard our chic and stylish Sterling Design brand portfolio. The trendy hotel is our very first in the city of Chandigarh,” said Saurabh Rai Bhatnagar, Regional Director South Asia, during a media interaction in the city.
The tie up with Chandigarh’s TheTOYHotel is under the contemporary style oriented Sterling Design™ brand, which caters to upmarket travelers. “This alliance is for sales and marketing support to The TOY Hotel helping it reach international travelers,” Saurabh Bhatnagar explained.
We are excited about our relationship with Preferred Hotel Group which would further gives us competitive advantage through brand prestige and global operating scale, said Akshay Verma, Managing Director of TheTOYHotel, Chandigarh, who has already received accolade from the design connoisseurs in its one year of presence in the city.
The travelers are looking for distinctive guest experience and excellence in every sphere, and we had been able to live up to the expectations of our customers, Akshay Verma said.
As a fashion hotel, TheTOY had been offering full four-star services and upscale amenities for its discerning guests, added Debdeep Chakraborty, General Manager of the hotel. With the international airport becoming operational soon, the city would be well connected to many global travelers who can expect different ambiance and world-class experience in its 25 custom-tailored guest rooms with unique interiors and exclusivity, he added.
The TOY fashion hotel is a venture of the VTC Group, which has business interests in steel, transport, real estate, education and entertainment.
In north India, some of the leading hospitality destinations under Preferred Hotel Group include Ista Amritsar; Svelte, The Imperial, The Leela Palace, The Suryaa in New Delhi; The Leela Kempinski Gurgaon; Mosaic in Noida; Samsara in Rajasthan
Preferred Hotel Group™, is a global leader in the hospitality industry comprising of more than 850 best-in-class hotels and resorts in over 70 countries. The five renowned brands of Preferred Hotel Group include: Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™ and the recently launched Sterling Design™.
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